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What's New

All-New WineDirect

Seamlessly blend innovation with industry-specific features using the All-New WineDirect, tailor-made for the unique needs of wineries. Elevate your brand, engage consumers more effectively, and drive unprecedented sales. This is more than just a platform; it's the future of winery DTC.

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Meet the purpose built platform

WineDirect is the only all-in-one platform purpose-built for wineries that provides the tools that measurably sell more wine and drive repeat purchases across all DTC channels, all while streamlining winery operations.

Sell more wine - Attract more customers, increase conversion rates and drive higher average order value

Drive repeat purchases - Increase loyalty, maximize club member retention, and get a full 360° view of the customer

Streamline operations - Boost efficiency with automation, use dashboards to easily access data, and free up time to focus on selling and hospitality

Everything you need to sell wine.

We're offering a side-by-side comparison of key features offered by our Classic platform and All-New WineDirect. Marking an evolution for selling wine DTC, All-New WineDirect is a more comprehensive and robust solution for our users.

Select a block to see what's new.

Online Store

User-friendly and powerful ecommerce software for easy online store management

Tasting Room

A reliable solution to capture sales and manage inventory anywhere, anytime

Wine Club

Nurture and grow your wine club with easy-to-use and customizable tools

Marketing

Maximize sales with data-driven campaigns with precision and automation.

Integrations

Integrate with a library of over +1200 apps

Online Store

From beautiful website templates and easy product management to robust email and reporting tools, our direct-to-consumer ecommerce platform offers everything you need to maximize your sales—or scale up your operations.

Feature

Drag & drop, no-code store fronts

Advanced promotions & coupons

Products

Multi brand management

Optimized checkout

Mobile responsive website

Modern payment methods (Apple & Google Pay)

Customer relationship management

Corporate orders

Classic WineDirect

X Not available

✓ Available

X Not available

✓ Available

✓ Modern drag-and-drop page builder

✓ Powerful promotion engine

✓ Easily create and manage products

✓ Seamless multi-brand management

✓ Responsive, fast, and efficient checkout

✓ Built with mobile accessibility in mind

✓ Capture payment through a variety of methods

✓ Dynamic and personalized customer experience

~ Create and manage corporate orders

Availability

Ready

ETA: Q3 2023

Tasting Room

WineDirect’s POS hardware streamlines payment processing and delivers competitive credit card rates. You can accept all the major payment methods, the trendy ones and deliver an amazing customer shopping experience.

Feature

Integrated CRM

Offline orders

Tender types at check out

Tipping

iOS Application

Product exchanges

Collect guest customer info

Classic WineDirect

✓ Available

X Not available

✓ Available

X Not available

✓ Available

✓ Manage customer relations within the POS

✓ Continue to take orders and payment offline

✓ Pay with Cash and Credit Card

~ Percentage & custom tip options

~ New native modern POS app

~ Seamless and effortless product exchanges

~ Collect emails & create contact records for guest checkout

Availability

Ready

ETA: Q3 2023

Wine Club

Whether you’re starting out or running programs for multiple brands, we make managing your club seamless with our reimagined wine club software. Use one system for managing every facet of your wine club, from sign-up to club processing to email alerts.

Feature

Create and process wine clubs

Winery edited product selection

Process timing

Qualification date

Background processing

Future ship date

Winery pick-up

Promo / promo codes

Set minimum and maximums

Consumer edited product selection

Email club members

Classic WineDirect

✓ Available

X Not available

✓ Available

✓ Seamless wine club creation and processing

✓ Easily edit product selections for customers

✓ Process at time of customization (i.e Take Payment and Deduct from inventory)

✓ Set qualitfication dates

✓ Quick background processing of wine clubs

~ Set future ship dates for wine clubs

~ Allow or restrict pick-up at winery

~ Offer promotions on wine clubs

~ Create wine clubs with minimums and maximums

~ Customers can edit their own product selection

~ Drag and drop email templates

Availability

Ready

ETA: Q3 2023

Marketing

Take advantage of new, easy-to-use modern marketing tools to elevate your winery to new levels. Create and design beautiful content with straightforward drag-and-drop templates available

Feature

Transactional emails

Create customer segments

Carrots

SEO Tools

Google Analytics

Landing pages

Product reviews

Product recommendations

Customer journey tracking

Send marketing emails

Loyalty points

Classic WineDirect

✓ Available

X Not available

✓ Available

X Not available

✓ Available

✓ Advanced transactional emails such as abandoned cart

✓ Build dynamic customer segments

✓ Set and manage carrots

✓ Built-in SEO optimization tools

✓ Seamless integration with Google Analytics

✓ Included

✓ Seamlessly enable product reviews

✓ Smart product recommendations

~ Advance tracking for customer journeys

~ Easily create drag and drop email

~ Built-in and customizable loyalty points system

Availability

Ready

ETA: Q3 2023

ETA: Q4 2023

Integrations

The All-New WineDirect has access to the entire BigCommerce app store with over +1200 apps. Including powerful integrations for marketing, shipping, accounting, reporting, and more

Feature

Comprehensive app library

In-house label printing: ShipStation

Tax & Compliance: Avalara, ShipCompliant

Accounting software: Quickbooks

Email marketing: MailChimp

Reservations: Tock, CellarPass, AnyRoad

Advanced analytics: Enolytics, WinePulse

Classic WineDirect

X Not available

✓ Available

X Not available

✓ Available

✓ +1200 App library through BigCommerce

✓ Built-in ShipStation integration

~ Built-in tax & compliance integrations

~ Available through BigCommerce App Store

~ Built-in reservation integration

~ Built-in reporting integrations

Availability

Ready

ETA: Q3 2023

ETA: Q4 2023

ETA: Q3 2023

Another Tab Contents

All-New WineDirect Town Hall - February 2023

Watch the All-New WineDirect Town Hall for Clients and get the latest insights into the all-in-one platform, highlighting our modern technology and first-class features.

Watch Past Updates

Upgrades are underway

Upgrading made easy! We are currently reviewing each clients' use of Classic WineDirect and comparing this to the current feature availability of All-New WineDirect. This will help us determine when it will be best for clients to upgrade to the new platform. Our Roadmap will be available on our website soon so clients can get an estimate of when various features will be available and we will reach out to clients directly when it's their time to upgrade.

FAQs

What is the All-New WineDirect?

The All-New WineDirect brings together the best commerce solutions for any size winery with a reimagined all-in-one platform. WineDirect is the only all-in-one platform purpose-built for wineries that provides the tools that measurably sell more wine and drive repeat purchases across all DTC channels, all while streamlining winery operations.

When can my winery upgrade to the All-New WineDirect?

We have started migrating data of select customers onto the All-New WineDirect. We will continually invite folks to join the platform while we work to build features.

Be on the lookout for an invite through your email for when you can get started with the All-New WineDirect.

Once started, how long will the upgrade take?

This will vary by winery and your unique set up. We are committed to doing the heavy lifting for you including your order, product, customer data migration. If your winery has uncommon integrations or other complexities we see less often, the process may take a little longer than others.

Can I still use my Classic WineDirect tools while the upgrade happens?

Yes. Your Classic WineDirect tools will remain functional while you set up your new space in All-New WineDirect. Once you're ready to launch, we'll upload any new data into the new platform to make the transition seamless.

Are there any hidden costs to upgrade?

No! In fact, we have an entire team dedicated to migrating your data for free as well as our onboarding team to walk you through the launch steps. Your data will be pre-populated for you (think: customers, orders, products). We will have several free website template options, with limitless Wordpress options. You'll have an all-in-one platform with everything you need to run your DTC business out of the gate - no partners or extra integrations needed.

Will any training be available?

Yes! We will equip you with step-by-step documentation and interactive learning experiences to make the upgrade process smooth and enjoyable!

Give users VIP treatment and loyalty benefits

With a beautiful interface you can easily fulfill virtually anything you need.

Use one system for managing every facet of your wine club, from sign-up to club processing to email alerts.

Get A Demo

Modern ecommerce by BigCommerce

Our partner BigCommerce offers a comprehensive suite of modern ecommerce features that helps wineries easily create and manage their online stores.

Google Shopping integration

Google Analytics 4 (GA4)

SEO optimized webpages

Hundreds of app integrations

Ratings & reviews

Abandoned cart & transactional emails

All-New WineDirect Group Demo

Join us for our next group demo, where we will show off the new User Choice Wine Clubs in the All-New WineDirect.

📅 Wednesday, September 27th, 2023 🕒 11:00 AM PDT (2:00 PM EDT)

Can't join us live? Sign up, and we'll send you the recording.

Watch past All-New WineDirect Group Demos here.