What's New

All-New WineDirect

The future of wine DTC is here. All-New WineDirect is the best solution for wineries to start, manage, and grow their direct-to-consumer business.

See What's New

Everything you need to sell wine.

We're offering a side-by-side comparison of key features offered by our Classic platform and All-New WineDirect. Marking an evolution for selling wine DTC, All-New WineDirect is a more comprehensive and robust solution for our users.

Select a block to see what's new.

Online Store

User-friendly and powerful ecommerce software for easy online store management

Tasting Room

A reliable solution to capture sales and manage inventory anywhere, anytime

Wine Club

Nurture and grow your wine club with easy-to-use and customizable tools

Marketing

Maximize sales with data-driven campaigns with precision and automation.

Integrations

Integrate with a library of over +1200 apps

Online Store

From beautiful website templates and easy product management to robust email and reporting tools, our direct-to-consumer ecommerce platform offers everything you need to maximize your sales—or scale up your operations.

Feature

Drag & drop, no-code store fronts

Advanced promotions & coupons

Products

Multi brand management

Optimized checkout

Mobile responsive website

Modern payment methods (Apple & Google Pay)

Customer relationship management

Corporate orders

Classic WineDirect

X Not available

✓ Available

X Not available

✓ Available

✓ Modern drag-and-drop page builder

✓ Powerful promotion engine

✓ Easily create and manage products

✓ Seamless multi-brand management

✓ Responsive, fast, and efficient checkout

✓ Built with mobile accessibility in mind

✓ Capture payment through a variety of methods

✓ Dynamic and personalized customer experience

~ Create and manage corporate orders

Availability

Ready

ETA: Q3 2023

Tasting Room

WineDirect’s POS hardware streamlines payment processing and delivers competitive credit card rates. You can accept all the major payment methods, the trendy ones and deliver an amazing customer shopping experience.

Feature

Integrated CRM

Offline orders

Tender types at check out

Tipping

iOS Application

Product exchanges

Collect guest customer info

Classic WineDirect

✓ Available

X Not available

✓ Available

X Not available

✓ Available

✓ Manage customer relations within the POS

✓ Continue to take orders and payment offline

✓ Pay with Cash and Credit Card

~ Percentage & custom tip options

~ New native modern POS app

~ Seamless and effortless product exchanges

~ Collect emails & create contact records for guest checkout

Availability

Ready

ETA: Q2 2023

ETA: Q3 2023

Wine Club

Whether you’re starting out or running programs for multiple brands, we make managing your club seamless with our reimagined wine club software. Use one system for managing every facet of your wine club, from sign-up to club processing to email alerts.

Feature

Create and process wine clubs

Winery edited product selection

Process timing

Qualification date

Background processing

Future ship date

Winery pick-up

Promo / promo codes

Set minimum and maximums

Consumer edited product selection

Email club members

Classic WineDirect

✓ Available

X Not available

✓ Available

✓ Seamless wine club creation and processing

✓ Easily edit product selections for customers

✓ Process at time of customization (i.e Take Payment and Deduct from inventory)

✓ Set qualitfication dates

✓ Quick background processing of wine clubs

~ Set future ship dates for wine clubs

~ Allow or restrict pick-up at winery

~ Offer promotions on wine clubs

~ Create wine clubs with minimums and maximums

~ Customers can edit their own product selection

~ Drag and drop email templates

Availability

Ready

ETA: Q3 2023

Marketing

Take advantage of new, easy-to-use modern marketing tools to elevate your winery to new levels. Create and design beautiful content with straightforward drag-and-drop templates available

Feature

Transactional emails

Create customer segments

Carrots

SEO Tools

Google Analytics

Landing pages

Product reviews

Product recommendations

Customer journey tracking

Send marketing emails

Loyalty points

Classic WineDirect

✓ Available

X Not available

✓ Available

X Not available

✓ Available

✓ Advanced transactional emails such as abandoned cart

✓ Build dynamic customer segments

✓ Set and manage carrots

✓ Built-in SEO optimization tools

✓ Seamless integration with Google Analytics

✓ Included

✓ Seamlessly enable product reviews

✓ Smart product recommendations

~ Advance tracking for customer journeys

~ Easily create drag and drop email

~ Built-in and customizable loyalty points system

Availability

Ready

ETA: Q2 2023

ETA: Q3 2023

ETA: Q4 2023

Integrations

The All-New WineDirect has access to the entire BigCommerce app store with over +1200 apps. Including powerful integrations for marketing, shipping, accounting, reporting, and more

Feature

Comprehensive app library

In-house label printing: ShipStation

Tax & Compliance: Avalara, ShipCompliant

Accounting software: Quickbooks

Email marketing: MailChimp

Reservations: Tock, CellarPass, AnyRoad

Advanced analytics: Enolytics, WinePulse

Classic WineDirect

X Not available

✓ Available

X Not available

✓ Available

✓ +1200 App library through BigCommerce

✓ Built-in ShipStation integration

~ Built-in tax & compliance integrations

~ Available through BigCommerce App Store

~ Built-in reservation integration

~ Built-in reporting integrations

Availability

Ready

ETA: Q2 2023

ETA: Q3 2023

Another Tab Contents

All-New WineDirect Town Hall - February 2023

Watch the All-New WineDirect Town Hall for Clients and get the latest insights into the all-in-one platform, highlighting our modern technology and first-class features.

Watch Past Updates

Upgrades are underway

Upgrading made easy! We are currently reviewing each clients' use of Classic WineDirect and comparing this to the current feature availability of All-New WineDirect. This will help us determine when it will be best for clients to upgrade to the new platform. Our Roadmap will be available on our website soon so clients can get an estimate of when various features will be available and we will reach out to clients directly when it's their time to upgrade.

FAQ

What is the All-New WineDirect

The All-New WineDirect brings together the best commerce solutions for any size winery with a reimagined all-in-one platform. Trust our years of DTC expertise to provide your winery with the tools needed to deliver experiences today’s wine buyers expect. We're here for the long run.

When can my winery upgrade to the All-New WineDirect

We have started migrating data of select customers onto the All-New WineDirect. We will continually invite folks to join the platform while we work to build features.

Can I wait to upgrade and opt to stay on the Classic WineDirect?

Of course! Some wineries may want to wait for certain features to be completed before they migrate.

We want to ensure you have answers to all of your questions and feel comfortable migrating when the time comes.

Are there any hidden costs to upgrade?

No! In fact, we have an entire team dedicated to migrating your data for free as well as our onboarding team to walk you through the launch steps. Your data will be pre-populated for you (think: customers, orders, products). We will have several free website template options, with limitless Wordpress options. You'll have an all-in-one platform with everything you need to run your DTC business out of the gate - no partners or extra integrations needed.

Modern ecommerce by BigCommerce

Our partner BigCommerce offers a comprehensive suite of modern ecommerce features that helps wineries easily create and manage their online stores.

Google Shopping integration

Google Analytics 4 (GA4)

SEO optimized webpages

+1200 app integrations

Ratings & reviews

Abandoned cart & transactional emails

All-New WineDirect Group Demos

The All-New WineDirect continues to see significant progress, constantly adding new features. We will be hosting group demos on the first Wednesday of every month! Stop by and see what's new with the All-New WineDirect.

Next session: June 7th 2023 @ 3:00PM PST

Watch past group demo recordings

Can't join us live? Sign up, and we'll send you the recording.