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Wine Club

Wine Club

Whether you're starting out or running programs for multiple brands, we make managing your club seamless with our reimagined wine club software.

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Deliver modern club experiences to modern-day consumers.
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Derek M. joined your VIP Club by signing up on your website.
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Napa, California

Enjoy comprehensive wine club management

Streamline your wine club operations with our all-in-one system for easy sign-ups, efficient processing, and automated email alerts.

Simultaneously background processing
Member emails and campaigns
Fewer refunds and declines
Stability and speed
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Wine Club Checkout

Indulge members with the VIP treatment they deserve

Elevate member retention and fuel club growth using cutting-edge tools designed for today's wine consumer.

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Unlock the flexibility members Crave with our member portal
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Personalization and convenience at their fingertips
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Maximize member satisfaction with WineDirect
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Wine Clubs

Most flexible club software

Powerful conversion and retention

Proactive attrition reduction

Built for wine - we know clubs are your lifeblood

Efficient background processing

Single customer database

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Drive growth with built-in marketing tools

With WineDirect, manage club tiers, segment members, and track performance effortlessly. Use built-in email tools for marketing and access comprehensive reporting for all metrics - all in one place.

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Used by over 2000+ wineries around the globe
"Having the power and features of WineDirect to support our ecommerce and wine club makes us look like superstars. Excellent platform, good support, great people to work with.”
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Terry Meyer Stone
Tinhorn Creek Vineyards

Complete connectivity with ecommerce and POS

Enjoy seamless connectivity across your winery's touchpoints, backed by insightful dashboards for data-driven decisions and an improved customer experience.

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Over 2,000+ wineries trust WineDirect

“Our Project Manager was there for us even when it got to the last minute, and knew exactly what needed buttoning up before successfully launching."

Vanessa Baughman
Eclos Wine

2,000+

Wineries that count on WineDirect

$2bn+

Wine sold through WineDirect annually

38,000+

Jobs supported by WineDirect in 2022

99.98%

Accuracy rate when fulfilling orders
Ponzi Vineyards WineDirect
Rappahannock
Crimson Wine Group
Daou wines vineyard
Kunde Family Winery
Constellation Brands WineDirect