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Wine Club

Wine Club

Whether you’re starting out or running programs for multiple brands, we make managing your club seamless with our reimagined wine club software.

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Deliver modern club experiences to modern-day consumers.
Derek M. joined your VIP Club by signing up on your website.
Napa, California

Enjoy comprehensive wine club management.

Use one system for managing every facet of your wine club, from sign-up to club processing to email alerts.

Scheduled processing
Automated emails
Credit card updater
Stability and speed
Winery Group Walking Drinking
Wine Club Checkout

Give members the VIP treatment they deserve

Increase member retention and club growth while reducing attrition with tools built for today’s wine consumer.

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Member portal gives consumers flexibility they crave
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Personalize orders, upgrade services, and conduct simple batch processing
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Wine Clubs

Most flexible club software

Powerful conversion and retention

Reduce attrition proactively

Built for wine - we know clubs are your lifeblood

Efficient background processing

Scheduled automatic processing 

Single customer database

White WineDirect Logo



Drive growth with built-in marketing tools

Seamlessly manage multiple club tiers and allocations. Use our built-in email tools to segment and market to your members. Robust reporting tools allow you to easily track attrition rates and stay on top of sign-ups, customer anniversaries, and more - all in one place.

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Used by over 2000+ wineries around the globe
"Having the power and features of WineDirect to support our ecommerce and wine club makes us look like superstars. Excellent platform, good support, great people to work with.”
Terry Meyer Stone
Tinhorn Creek Vineyards

Enjoy complete connectivity with ecommerce and POS

Ensure consistent service across every touchpoint, from your tasting room and website to club shipments. Have all the data at your fingertips with powerful dashboards, customer insights and more.

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Over 2,000+ wineries trust WineDirect

“Our Project Manager was there for us even when it got to the last minute, and knew exactly what needed buttoning up before successfully launching."

Vanessa Baughman
Eclos Wine


Wineries that count on WineDirect


Wine sold through WineDirect annually


Jobs supported by WineDirect in 2022


Accuracy rate when fulfilling orders
Ponzi Vineyards WineDirect
Crimson Wine Group
Daou wines vineyard
Kunde Family Winery
Constellation Brands WineDirect