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About us

Modern wine customers deserve the ultimate experience, and we’ve got your back to deliver just that. With WineDirect’s exceptional service catering to over 2,000 wineries globally, you’re in for a ride to the top tier.

Since our founding, we’ve had one core goal: to help wineries grow their business through innovative technology, exceptional customer service and invaluable content.

From the outset, our mission has been simple yet profound: enable wineries to sell directly to their customers in a manner that best suits their preferences.

To that end, we offer comprehensive sales solutions that span the entire process, from ecommerce to fulfillment. In addition, we provide educational resources specifically tailored to empower our clients to expand their businesses.

Fulfilment center employee scanning a bottle
WineDirect team meeting
WineDirect team working together
WineDirect delivery truck
Fulfilment center employee scanning a bottle
WineDirect team meeting
WineDirect team working together
WineDirect delivery truck

What can WineDirect do for your business

Get a deeper understanding about WineDirect’s core mission and how we can scale up your sales

Meet the team

The people behind the next chapter of your success story

Joe Waechter

President & CEO

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John Gilmer


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Jim Agger

Chief Revenue Officer

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Jim Secord

VP Product

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Andrea Smalling


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WineDirect CIO & CISO Kalani Keala

Kalani Keala


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Chris Honious

SVP Fulfillment Services

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Jose Pria

VP Client Success

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Matthew Mann

VP Legal

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Jeff Carroll VP Partnership and Compliance for WineDirect

Jeff Carroll

SVP Product

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Sustainability is our promise

WineDirect is offsetting 100% of the carbon footprint of our clients’ packages shipped through all five of our U.S. fulfillment centers. This investment in our environment is equivalent to growing 185,650 tree seedlings for 10 years.
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A dynamic team with a passion for wine

We are a team of forward-thinkers and wine lovers creating a world-class ecommerce platform and flawless winery fulfillment. Want to join us?
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Top Workplace 2023

"We’re excited to be recognized as one of the best places to work in 2023. Establishing the right culture where people are treated with respect and all ideas are welcome is a core value and key to our success.” - Joe Waechter, President & CEO.

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San Francisco Chronicle

"Dynamic organization with a bright future"

We’re transforming how wineries sell directly to consumers—and creating the tools to help them do more of it. Are you passionate about building a world-class ecommerce and fulfillment platform? Are you excited by the chance to make a huge difference in the wine industry? If so, join our team!
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