About Us

About us

Today’s consumers want it all. And we can help you give it to them. Serving more than 2,000 wineries worldwide, WineDirect provides next-level service.

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WineDirect Fulfillment Operations

Who we are

Since our founding, we’ve had one core goal: to help wineries sell directly to consumers in the way that works best for them. Today, we do that by providing our clients with end-to-end sales solutions—from ecommerce to fulfillment—as well as educational materials designed to help them grow.

Joe Waechter WineDirect

Joe Waechter

President & CEO

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John Gilmer


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Jim Agger WineDirect

Jim Agger

SVP Ecommerce

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Dan Mills

VP Engineering

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Jim Secord WineDirect

Jim Secord

VP Product

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Andrea Smalling WineDirect

Andrea Smalling


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Kalani Keala


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Jena Domingue WineDirect

Jena Domingue

SVP Sales & Talent and Culture

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Chris Honious WineDirect

Chris Honious

VP Operations

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Jose Pria

VP Client Success

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Matt Mann WineDirect

Matthew Mann

VP Legal

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WineDirect Khalani

Kalani Keala


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Our sustainability promise

WineDirect is offsetting 100% of the carbon footprint of our clients’ packages shipped through all five of our U.S. fulfillment centers. This investment in our environment is equivalent to growing 185,650 tree seedlings for 10 years or taking 2365 cars off the road for an entire year.

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WineDirect Truck Shipping

Join our team

We are a team of forward-thinkers and wine lovers creating a world-class ecommerce platform and flawless winery fulfillment. Want to join us?

Open positions
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"Dynamic organization with a bright future"

We’re transforming how wineries sell directly to consumers—and creating the tools to help them do more of it. Are you passionate about building a world-class ecommerce and fulfillment platform? Are you excited by the chance to make a huge difference in the wine industry? If so, join our team!
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