According to WineDirect's inaugural DTC Sales Report, ecommerce sales have high average order value for wineries, yet they represent the smallest share of orders across all sales channels. This suggests an important opportunity for your winery to capitalize on this under-utilized channel.
Here are a few more reasons it's important to prioritize online sales now:
Ecommerce sales have high average order value ($282) but the lowest penetration (10% of total sales)
In 2019, mobile traffic to winery websites is poised to exceed 50% for the first time
in 2018, mobile orders on winery websites were up more than 30%
Lowest barrier to entry: your website can sell wine 24/7 with no action needed from your team
Try the tactics outlined below to boost your winery's ecommerce revenue today! You can also download the infographic here.
Download the 2019 DTC sales report
LEARN HOW WINEDIRECT CAN HELP YOU TAKE YOUR DTC SALES TO THE NEXT LEVEL.