Summer is officially here! We're kicking off a four-part ‘Summer Training Series’ to help you capitalize on sales during the scorching summer months. We've rounded up the most frequently asked questions from wineries and plan to show you how to put WineDirect's robust feature set to work for your winery. Let's dig in.
How does your winery collect customer data? Are you using online forms, tablets, pen/paper, or something else? Although gathering data in a busy tasting room can prove challenging, it is important for future sales. You can lean on this data for targeted email campaigns and off-season sales. Use offline customer data to bring them to your online store. Here are a couple of methods to help with collecting customer data:
Shipping wine during the summer months can be a hassle for wineries. Weather holds cause inventory to pile up at wineries, forcing the consumer to wait weeks for their wine delivery to dispatch. The good news is that WineDirect has you covered with several different ways to make sure your wine delivery reaches its destination intact, such as:
Getting a head start with your club runs is always a great idea. WineDirect has market-leading club tools to help you prepare and plan for upcoming club shipments. Our free mastery course 'Mastering Your Wine Club' on the WineDirect Academy, is a wonderful place to start. You will learn everything you need to know how to master your wine club tools and unlock your club’s revenue potential.
4. Building Summer Shipping Promos
Shipping wine isn't cheap, but customers have come to expect shipping promotions. Leverage your wineries' shipping promos by having consumers qualify, for example, 'Buy 12 bottles to get $0 shipping' offer. This extra average order value (AOV) will help offset the shipping cost and make your consumers happy. WineDirect’s powerful Promo Builder offers a wide range of distinct types of promos that can help drive traffic and increase sales. The two main types of promos are:
Buy X Get Y Free Promo – Create a promo where a customer can buy a specific product(s) and receive a free product added automatically to their shopping cart at checkout
WineDirect has a library full of resources available for everything your winery needs. Check out the WineDirect Academy for on-demand training courses, and free weekly training available for all wineries using WineDirect. Wishing everyone a safe and busy summer season! 🌞
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