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Industry News | Online Store | Tasting Room & Hospitality | Wine Club

Webinar: 2022 Direct-to-Consumer Impact Report Review

By  Jessica Foye
April 5, 2023

In this webinar, WineDirect's Andrea Smalling, CMO, and Enolytics' Cathy Huyghe, Co-Founder and CEO, reviewed highlights of the 2022 Direct-to-Consumer Report. In their discussion, they offered meaningful takeaways that you can apply to your DTC wine business, along with tips for benchmarking with data.

Sourced from the largest repository of DTC data, this report answers the wine industry’s most pressing questions about the current DTC landscape and its future. We have aimed to deliver careful, level-headed analysis of the data as well as thoughtful and deeply informed suggestions for “what to do today” to put the insights into action at your wineries right now.

This report and accompanying webinar explores how wineries of all sizes can maintain growth in the current DTC landscape. Highlights include:

  • Actionable steps that wineries can take immediately to grow their DTC business.
  • A rich set of images and visualizations, as well as a written supplement for those interested in a deeper textual narrative.
  • Extensive analysis incorporating, which allows for a deep level of granularity. Examples include Channel, AOV, Cases Sold plus context into Gender & Generation.

Fill out the form to watch the recording! And, be sure to check out the full report for more key insights and analysis.


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