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Industry News | Marketing

Valentine's Day marketing you're sure to fall in love with 

By  Jessica Foye
February 9, 2023

The most romantic day of the year is almost upon us, so here at WineDirect we’ve been swooning over our clients’ Valentine's Day marketing. Here are five examples of great promotions and content ready to drive sales for February 14th

It’s not just for lovers! 

Valentine's Day doesn’t appeal to everyone, so 8th Generation Vineyard have used Galentine's and Palentine's Day to entice buyers. For those that may not know, Galentine's and Palentine's Day are usually celebrated on February 13th, and were created for those choosing to honor friendships rather than romantic relationships. Reaching an audience that is usually neglected at this time of year is a perfect way to create a buzz around your brand. 

A time for celebration 

Take Valentine's Day as an opportunity to celebrate something special. Stags Hollow Winery have done just that by promoting their limited edition Cachet wine. This particular wine is unique, and only created when “exceptional and interesting barrels present themselves.” Now if that doesn’t make you want to purchase a bottle for your loved one, we don’t know what will! 

Think pink 

Sometimes it’s best to fully embrace a holiday, and Poplar Grove have done this perfectly with their “Skip the Roses, Give Rosé” bundle. This is perfect way to get to know your audience. With wine specific promotions, don’t forget to utilize Contact Types to tag each buyer with their Rosé preference so that you can effectively market to them in the future!

Use eye-catching imagery 

Grab the reader's eye with a splash of color and enticing images! Using bright pink as the main color and bold text as the header, this email from Bread & Butter Wines gets the reader in the mood for romance.  

Make it easy for your reader 

When it comes to email marketing, it’s important to keep your brand’s personality within it and not immediately shoot for the sale. In this email from Stags Leap, they have chosen to add a little something extra and also do the hard work for you by including 3 recipes that perfectly complement their wine. Valentine's Day is sorted within one email!  

Have you received an email lately that stood out? We'd love to see it - send it our way

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