Where do wine clubs belong in today’s highly personalized online economy, where almost every imaginable thing can be purchased in a matter of minutes? Contrary to what some people may think, wine clubs are stronger than ever.
Converting new members is a top priority for many wineries, but to stay ahead of the competition, it’s important to look for innovative ways to keep your existing members happy and engaged. Simply offering discounts and complimentary tastings are no longer enough. Our new guide shares five innovative ways you can increase sign ups, improve retention and get more revenue from your wine club.
You'll learn how to: