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Industry News

Kicking off 2024

By  Joe Waechter
January 4, 2024

As we look forward to 2024, we want to thank you for your continued partnership and trust in WineDirect. We are proud to support so many wineries around the world. From technological breakthroughs to sustainable initiatives, we want to reflect on the milestones that have defined the past 12 months.

Operational excellence in Fulfillment

With a dedication to client satisfaction and a focus on technological advancements, we’ve continued to lead the industry in speed, accuracy, reliability, and the highest quality client support. 

We have rolled out a new inter-center transfer process which results in cost-saving opportunities and more visibility on inventory transfers, making it easier to reach consumers throughout the country quickly and inexpensively.  

Also, enhancements to our systems now allow for a new order type separate from Daily and Club. This provides greater flexibility to package shipments beyond our regular systematic set-ups so wineries can now explore enhanced customization options such as: 

  • Giftsets on-demand - provide your consumers with the ultimate flexibility when ordering Gift Sets. 
  • Mixed item-type orders - combine wine and collateral such as merchandise or chocolates. 

We are also continuing to offset the entire carbon footprint associated with the shipping of our clients' packages across the country from all six of our U.S. fulfillment centers, at no extra cost to you. This initiative has a significant environmental effect with the removal of 2,365 cars from the road for an entire year.  

A game changing ecommerce platform  

We are excited as we continue to build out the All-New WineDirect platform. This initiative is not merely an upgrade; the new platform will provide the tools needed to ensure our winery clients can thrive in an ever-changing market. We're driven by the mission to help our clients sell more, cultivate repeat purchases, and streamline operational efficiency. 

Understanding that change can be daunting, in 2024 we are committed to providing a smooth upgrade experience so that you can harness the power of the All-New WineDirect without disruption. We will proactively reach out to guide you through the process and will work with you to determine the upgrade timing that works best for you and your business. 


What’s new - Dive into the latest features, enhancements, and functionalities on our What's New page. It's your go-to source for staying informed about the evolving landscape of WineDirect. 

Major product updates - Gain valuable insights into the heart of our progress with the major product updates section. It provides an exclusive look at the advancements shaping the future of WineDirect. 

Documentation & Update Log - Review our detailed Documentation & Update Log for a deeper understanding of our platform. This serves as your roadmap to navigating the All-New WineDirect. 

We want to express our deepest appreciation for your continued partnership. It is our mission to help wineries reach their DTC sales goals, and your success is what drives us. The entire WineDirect team extends a sincere thank you for being a cherished member of our community. 

With best regards,


Joe Waechter
President & CEO

Download the 2024 Marketing Calendar

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