Online Store

5 Examples of Effective Black Friday and Cyber Monday Marketing

By  Jessica Foye
December 1, 2022

We loved seeing our client’s Black Friday and Cyber Monday promotions in our inboxes and on our social channels! To draw a close to the two biggest sale events of the year, we’ve collated a few examples of wineries that have mastered their marketing.

1. Give Sale Previews

As we mentioned in our Checklist for a Profitable Black Friday, preparation is most definitely key. Taking a proactive approach to your offers by sending preview emails like Ravine Vineyard Estate Winery can build anticipation and serve as a reminder to your customers.

Ravine Vineyard

2. Include Incentives

As you will know by now, gaining and retaining customers and wine club members is extremely important for your winery. Adding a gift code that can be used in the future is a good incentive for your customers to return. Cuvaison added something a little extra to their Cyber Monday deals, encouraging their buyers to go back to them for their holiday wine shop.


3. Use Unique Imagery

Mix it up by stepping away from your beautiful vineyard view and use eye-catching colors to make the audience stop scrolling. Black Girl Magic Wines are a perfect example of using bright and bold colors in a simple but effective Instagram video.

Black Girl Magic Wines

4. Embrace Video

Evidence shows that videos interact better with the various algorithms on social media. This means that you could reap the benefits by using videos in your Black Friday and Cyber Monday marketing like Poplar Grove Winery did over on Instagram.

Poplar Grove

5. Add Personality

The huge influx of emails that inevitably come with the Black Friday and Cyber Monday sales means that it’s more important than ever to make sure your marketing stands out from the crowd. AXR Napa Valley took full advantage of this by adding personality to their copy and a face behind the brand.

AXR Napa Valley

We hope you had a successful Black Friday and Cyber Monday; we loved seeing your creative marketing strategies. Be sure to include some of the tips above in your next campaign!

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