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Industry News | Marketing | Online Store | Tasting Room & Hospitality | Wine Club

2023 Direct-to-Consumer Impact Report

By  Andrea Smalling
February 15, 2024

We are excited to share the third edition of the industry's most comprehensive wine DTC Annual Report produced in collaboration with Enolytics - available now for download.

In a year marked by challenges and uncertainties, our report presents a clear-eyed assessment of the state DTC sales for wineries in 2023. The overarching narrative reveals a decline in overall results, with the US experiencing a negative 2.1 percent growth across all DTC channels.

However, amidst the downward trajectory, there are some success stories. Our analysis uncovers "spotlights" of wineries that have defied the odds, showcasing instances where certain wineries have outperformed expectations. We hope these serve as inspirations and provide valuable insights into strategies that can drive growth even in challenging times.

To learn more about our DTC report and how it can benefit your winery, please get in touch with us today. We look forward to helping you achieve your DTC sales goals and drive greater success for your business.

Fill out the form and receive your free copy today.

Learn more about Enolytics:

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