Joe Waechter was named CEO in March of 2010. Joe’s background in logistics, fulfillment and business management is extensive. Prior to joining WineDirect, he held positions as President and CEO of DHL Worldwide Express and Managing Director of California Pacific Capital, a San Francisco-based investor in early stage companies. During his 18 year tenure at DHL, he is credited with the company’s growth and expansion as it transitioned from a virtually unknown company into one of the world’s largest logistic companies. He was President and CEO of Air Micronesia. Chairman of United Micronesia Development Company and Chairman of Danao International.
During his time at WineDirect, Joe has transformed our business into a leading provider of integrated direct sales technology and services for the wine industry.
Joe’s vision for WineDirect is to fully support wineries in all aspects of direct to consumer sales, with a comprehensive product and service offering designed to help customers achieve success in the direct sales channel. He strives to build an aspirational culture with visions of becoming not only the best company in our category, but the most unique in our passion for serving our clients.View articles by Joe
Expert in the wine industry, Jim leads WineDirect's business development efforts.
Jim has 15 years business-to-business sales and sales management experience in software-as-a-service and logistics. Before joining WineDirect, Jim held positions with WineAccess, ShipCompliant and FedEx Services. At Fedex, he was Subject Matter Expert at Fedex field sales and earned recognition as a top performer and leader (President’s Club and Five Star). He also created the landmark affinity relationship between the Wine Institute and Fedex. Jim was responsible for sales at ShipCompliant, a leading regulatory compliance SAAS provider. He played an integral part during the early years of their explosive growth.
Jim and his family live in Napa. He loves being a Dad and all things outdoors.View articles by Jim
A San Francisco Bay Area native with over 20 years’ experience in sales, Jena leads the WineDirect sales team. She has won multiple national awards for sales performance in the skin care and aesthetics industries.
With a passion for wine, especially sparkling, Jena brings best practices to direct-to-consumer sales. Jena loves sports and was a professional cheerleader for Oakland Raiders.
Bio coming soon.
An expert in beverage alcohol law, Matt manages WineDirect’s business and operational legal matters, provides the company with regulatory counsel and manages human resources. In addition, he acts as liaison to the Wine Institute and the National Conference of State Liquor Administrators (NCSLA).
Prior to joining WineDirect in 2007, Matt spent thirteen years as a winery General Manager in the Central Coast, including ten years at Presidio Vineyard and Winery in Lompoc, CA. During this time he oversaw all administrative, financial and compliance operations, including applying for and maintaining all federal and state licenses. As a result, Matt has a deep and practical understanding of the legal and compliance challenges wineries face when selling direct-to-consumer.
Matt holds a JD from the University of Oregon and has been a member of the State Bar of California since 1992.View articles by Matthew