We’ve all been there. You're shopping online and put a few things in your cart. Maybe your phone rings and forget about the order. Maybe you want to cross-shop a product to see if you can find a better price. For whatever reason, you don’t complete the purchase.
Tell your customer why they are receiving the email (for example: We noticed you left a few items in your cart.)
Include a link to complete the purchase
Provide contact information so customers can easily reach out if they have questions or need assistance processing the order
Consider offering a discount or special offer to encourage customers to return
Here's a great example of a cart abandonment email from WineDirect client Twisted Oak:
In addition to ticking all the boxes above, Twisted Oak's email is written in their distinctive style from the greeting "Avast" to the offer to "smooth your voyage." Even when writing simple transactional emails like this, there is always an opportunity to infuse your brand and reinforce your unique personality to your customers.
Reduce cart abandonment, and get more ways to improve your winery website: