Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or
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VIN65 is now
As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or
We’ve all been there. You're shopping online and put a few things in your cart. Maybe your phone rings and forget about the order. Maybe you want to cross-shop a product to see if you can find a better price. For whatever reason, you don’t complete the purchase.
Tell your customer why they are receiving the email (for example: We noticed you left a few items in your cart.)
Include a link to complete the purchase
Provide contact information so customers can easily reach out if they have questions or need assistance processing the order
Consider offering a discount or special offer to encourage customers to return
Here's a great example of a cart abandonment email from Vin65 client Twisted Oak:
In addition to ticking all the boxes above, Twisted Oak's email is written in their disctinctive style from the greeting "Avast" to the offer to "smooth your voyage." Even when writing simple transactional emails like this, there is always an opportunity to infuse your brand and reinforce your unique personality to your customers.
Reduce cart abandonment, and get more ways to improve your winery website: