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Marketplace Distribution

Build your customer base with WineDirect’s integrated marketplace distribution network —the only one of its kind—that enables you to seamlessly connect to third-party platforms including eBay, Vivino and many top travel and luxury loyalty programs in the United States. 

Our marketplace distribution tools are available through our Lite, Plus, and Enterprise service plans.

Explore Plans

Meet your new favorite customers.

Meet your new favorite customers.

  • Reach the types of buyers you’re looking for with smart, strategic cross-promotions with our partners.
  • Setup is easy, and you can manage all orders through your existing ecommerce account.
  • After getting set up, make new products available to our marketplace partners with one click.
  • Take advantage of explosive marketplace growth, and be part of the first generation of wineries selling this way.
Request a Demo
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Integrate effortlessly with dozens of third-party platforms.

Using our marketplace distribution services is easy. When uploading a new product, simply check “make available to the marketplace,” and you’re all set. Your wine will now be seen by visitors to stores like eBay, Vivino, and many luxury travel rewards sites. 


Wd Desktop 1 4 0 Marketplace Attract

Attract the right customers—cost-effectively.

We work with sellers whose customer base closely matches yours in terms of lifestyle, attitudes, and interest in wine. The only difference? These customers haven’t met you yet—and they may not live anywhere near your tasting room. Marketplace distribution lets you go directly to them. 


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Leave the administrative work to us.

We handle all of the payment-processing and disbursements, maintaining an escrow fund on behalf of participating wineries. We also support your winery’s compliance with liquor regulations throughout the United States through our integration with ShipCompliant.


Wd Desktop 1 4 0 Marketplace Fulfillment

Enjoy the same seamless WineDirect fulfillment.

If you already use WineDirect fulfillment services, nothing will change. Whether your customer places an order directly through your site or through a third-party vendor, the order will be treated the same way in our system, and we’ll fulfill it with the speed and precision you’ve come to expect. Not using WineDirect fulfillment yet? You can also drop ship your Marketplace orders.

Check out the latest from our Knowledge Center.

5 Reasons Online Marketplaces Are Important for DTC Wine Sales
Looking to Grow Sophisticated Seller 5 Reasons Online Marketplaces Are Important for DTC Wine Sales

Online marketplaces - like Amazon, eBay and Etsy - account for 1/3 of total ecommerce and are growing quickly. With more and more luxury brands jumping onboard, here's what you need to know about the marketplace opportunity and how your winery can benefit.

Break Into the Top 20% of Wineries
All Winery Types Break Into the Top 20% of Wineries

What does it take to break into the top 20% of wineries selling DTC? We analyzed 9 million DTC sales transactions worth $1.8 billion across 1,200 wineries to find out. Here's what we learned about what makes the top 20% different, and how you can be like them. 

Amazon Wine is Gone: Hello eBay
Looking to Grow Sophisticated Seller Amazon Wine is Gone: Hello eBay

Last week, Amazon announced plans to wind down their wine platform. The good news is that there are other online marketplaces besides Amazon who are actively investing in wine, most notably eBay.

Powering Over 1,500 Wineries

WineDirect is proud to work with wineries of all sizes, from small, family-owned vineyards to enterprise-level wineries.

We have been working with WineDirect Marketplace for the last 6+ months. It has been an excellent source of new revenue and new clients! It has been seamless and the Marketplace has been easy to work with.

Pat Novosel
Pat Novosel Treasure Wines