DTC Knowledge Center

As the Winery’s Champion, our goal is simple: to help every winery achieve their goalswhether you work with us or not. Use the filters below to find materials that are perfect for you. Not sure where to start? Check out our DTC Advisor to pinpoint your exact needs.

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Case Study: How Gloria Ferrer Increased Wine Club Sign-Ups and Reduced Attrition
All Winery Types Case Study: How Gloria Ferrer Increased Wine Club Sign-Ups and Reduced Attrition

Learn how Gloria Ferrer successfully created a custom wine club and boosted customer tenure.

Must-Use WineDirect Features Amidst COVID-19 Restrictions
All Winery Types Must-Use WineDirect Features Amidst COVID-19 Restrictions

Here are 7 tools that can help you drive DTC sales in the age of social distancing and beyond.

How to Drive Sales with a Custom Wine Club
All Winery Types How to Drive Sales with a Custom Wine Club

Explore how two wineries saw significant growth with custom wine club offerings.

How-to Guide: Map the Customer Experience
All Winery Types How-to Guide: Map the Customer Experience

What is customer journey mapping and how can you leverage your DTC software to get started?

3 Areas to Focus on for Your Wine Club Right Now
All Winery Types 3 Areas to Focus on for Your Wine Club Right Now

What you need to be doing today to ensure the health of your membership program in the long term.

Webinar: Leveraging Winery Events With Tock
Looking to Grow Sophisticated Seller Webinar: Leveraging Winery Events With Tock

Learn the secret behind events that translate to memberships and sales, and how Tock's tools can help.

Webinar: Driving Sales With Custom Clubs
Looking to Grow Sophisticated Seller Webinar: Driving Sales With Custom Clubs

Learn what it takes to build and grow a successful custom wine club. Plus, get a preview of our new wine…

Webinar: Washington DTC Sales Report
All Winery Types Webinar: Washington DTC Sales Report

Join us to learn how your winery can make this holiday sales season the best yet, with smart email…

Infographic: 3 Ways to Grow Your Winery's Online Sales
Looking to Grow Sophisticated Seller Infographic: 3 Ways to Grow Your Winery's Online Sales

This infographic gives a quick overview of how to drive DTC growth through online sales.

4 Takeaways from the 2019 Wine Industry Technology Symposium
All Winery Types 4 Takeaways from the 2019 Wine Industry Technology Symposium

The 2019 Wine Industry Technology Symposium was full of wine industry insight. Here are our top 4…

How to Market One Bottle Three Ways for Fall and Winter Sales
Looking to Grow Sophisticated Seller How to Market One Bottle Three Ways for Fall and Winter Sales

One bottle, three ways is a streamlined approach for visually promoting your wine portfolio for fall and…

Webinar: Designing Your Holiday Marketing Campaign
Looking to Grow Sophisticated Seller Webinar: Designing Your Holiday Marketing Campaign

Join us to learn how your winery can make this holiday sales season the best yet, with smart email…

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