DTC Knowledge Center

As the Winery’s Champion, our goal is simple: to help every winery achieve their goalswhether you work with us or not. Use the filters below to find materials that are perfect for you. Not sure where to start? Check out our DTC Advisor to pinpoint your exact needs.

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Checklist: How to Plan a Virtual Tasting
All Winery Types Checklist: How to Plan a Virtual Tasting

Follow these steps as you plan your virtual tasting and you'll be one step closer to elevating your…

How-to Guide: Map the Customer Experience
All Winery Types How-to Guide: Map the Customer Experience

What is customer journey mapping and how can you leverage your DTC software to get started?

5 Things to Consider as You Prepare to Reopen
All Winery Types 5 Things to Consider as You Prepare to Reopen

With some wineries already welcoming guests back to tasting rooms, we're focusing on what comes next.

How Round Pond Estate is Growing Online Sales
All Winery Types How Round Pond Estate is Growing Online Sales

This Napa Valley winery is using an omnichannel approach to engage current members and attract new…

Case Study: How La Frenz Winery Saved Time and Money by Switching to WineDirect Payments
All Winery Types Case Study: How La Frenz Winery Saved Time and Money by Switching to WineDirect Payments

Learn how WineDirect Payments can save your winery both money and time.

How Gary Farrell's Digital Strategy is Paying Off
All Winery Types How Gary Farrell's Digital Strategy is Paying Off

This Sonoma County winery saw a 500% growth in online sales thanks to their integrated digital strategy.

3 Areas to Focus on for Your Wine Club Right Now
All Winery Types 3 Areas to Focus on for Your Wine Club Right Now

What you need to be doing today to ensure the health of your membership program in the long term.

How Kramer Vineyards is Driving Record Ecommerce Sales
All Winery Types How Kramer Vineyards is Driving Record Ecommerce Sales

Here's how one family-owned winery in the Willamette Valley quickly shifted gears to achieve record…

Virtual Tasting Q&A with Arkenstone Estate
All Winery Types Virtual Tasting Q&A with Arkenstone Estate

Learn how a small Napa winery has leveraged this new medium to drive engagement and sales.

Planning a Virtual Tasting? Read This First
All Winery Types Planning a Virtual Tasting? Read This First

Here are a few important things to consider as you plan your winery's first virtual tasting.

Webinar: Leveraging Winery Events With Tock
Looking to Grow Sophisticated Seller Webinar: Leveraging Winery Events With Tock

Learn the secret behind events that translate to memberships and sales, and how Tock's tools can help.

Webinar: Driving Sales With Custom Clubs
Looking to Grow Sophisticated Seller Webinar: Driving Sales With Custom Clubs

Learn what it takes to build and grow a successful custom wine club. Plus, get a preview of our new wine…

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