The impressive data points for the ground-breaking partnership announced today between WineDirect and Enolytics include 162 million ecommerce orders over 4 years, plus more than 25 million customer records across three different countries. WineDirect’s immense data, powered by Enolytics’ technology, add up to a never-before-seen enhanced Annual Report coming early 2022. You can look forward to supplemental reports, focusing on granular slices of the industry, including different sales channels, wine regions, States, AVAs and frame-of-reference benchmark studies according to winery size and location.
Here is a preview of some notable takeaways from the Annual Report. This preview applies to wineries producing 50,000 cases or less.
Through November 2021, online sales are down about 24% compared to 2020, but are still double what they were in 2019 - proving that much of the growth you fought so hard for in 2020 has lasted.
Wineries with an average bottle price below $20 show an overwhelmingly female clientele, while wineries with an average bottle price of $40 or more have an overwhelmingly male clientele. We'll dig into this further.
Cyber Monday online revenues in 2021 were on fire, averaging 6.8 times higher than any other day in 2021 - we'll discuss trends in changing consumer behavior regarding ecommerce purchases.
The report is now available! Fill out the form on the right to download your copy today.