sort by

Coming Soon: DTC Sales Report, Powered By Enolytics

Kari Scott
Dec 20, 2021   |   Kari Scott Recommended for:   Wine Club, Ecommerce, Tasting Room & Hospitality, Industry News
Woman Reading Report on Couch Woman Reading Report on Couch

The impressive data points for the ground-breaking partnership announced today between WineDirect and Enolytics include 162 million ecommerce orders over 4 years, plus more than 25 million customer records across three different countries. WineDirect’s immense data, powered by Enolytics’ technology, add up to a never-before-seen enhanced Annual Report coming early 2022. You can look forward to supplemental reports, focusing on granular slices of the industry, including different sales channels, wine regions, States, AVAs and frame-of-reference benchmark studies according to winery size and location.

Here is a preview of some notable takeaways from the Annual Report. This preview applies to wineries producing 50,000 cases or less.

  • Through November 2021, online sales are down about 24% compared to 2020, but are still double what they were in 2019 - proving that much of the growth you fought so hard for in 2020 has lasted.

  • Wineries with an average bottle price below $20 show an overwhelmingly female clientele, while wineries with an average bottle price of $40 or more have an overwhelmingly male clientele. We'll dig into this further.

  • Cyber Monday online revenues in 2021 were on fire, averaging 6.8 times higher than any other day in 2021 - we'll discuss trends in changing consumer behavior regarding ecommerce purchases.

--

The report is now available! Fill out the form on the right to download your copy today.

Download Your Copy of the Report now

Learn how WineDirect can help you take your DTC sales to the next level.

Request a Demo

Find more resources from this category.

Email Marketing Webinar Hero
The World is Changing Again

3 ways to drive wine DTC sales during times of economic uncertainty.

Marketing, Ecommerce, Industry News

WD 081219 5073 1
Get Set for Summer: 3 Simple Ways to Boost Your Marketing Strategy

The first in a three part installment that gets your winery prepared for a busy summer.

Marketing, Ecommerce

Download Your Copy of the Report now

Learn how WineDirect can help you take your DTC sales to the next level.

Request a Demo

Ready to get started?

explore plans book a demo
This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our privacy policy.