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Coming Soon: DTC Sales Report, Powered By Enolytics

Kari Scott
Dec 20, 2021   |   Kari Scott Recommended for:   Wine Club, Ecommerce, Tasting Room & Hospitality, Industry News
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The impressive data points for the ground-breaking partnership announced today between WineDirect and Enolytics include 162 million ecommerce orders over 4 years, plus more than 25 million customer records across three different countries. WineDirect’s immense data, powered by Enolytics’ technology, add up to a never-before-seen enhanced Annual Report coming in January 2022. You can look forward to supplemental reports, focusing on granular slices of the industry, including different sales channels, wine regions, States, AVAs and frame-of-reference benchmark studies according to winery size and location.

Here is a preview of some notable takeaways from the Annual Report. This preview applies to wineries producing 50,000 cases or less.

  • Through November 2021, online sales are down about 24% compared to 2020, but are still double what they were in 2019 - proving that much of the growth you fought so hard for in 2020 has lasted.

  • Wineries with an average bottle price below $20 show an overwhelmingly female clientele, while wineries with an average bottle price of $40 or more have an overwhelmingly male clientele. We'll dig into this further.

  • Cyber Monday online revenues in 2021 were on fire, averaging 6.8 times higher than any other day in 2021 - we'll discuss trends in changing consumer behavior regarding ecommerce purchases.

Fill out the form to receive a complimentary copy of our 2021 Direct-to-Consumer Annual Sales Report. We'll email you with exclusive access once it's been released.

Join the Waitlist for the Annual DTC Sales Report

JOIN US AT THE DTC WINE SYMPOSIUM JANUARY 19-20 FOR FIRST SNEAK-PEEKS OF THE ANNUAL REPORT.

REGISTER NOW!

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Join the Waitlist for the Annual DTC Sales Report

JOIN US AT THE DTC WINE SYMPOSIUM JANUARY 19-20 FOR FIRST SNEAK-PEEKS OF THE ANNUAL REPORT.

REGISTER NOW!

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