Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or
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VIN65 is now
As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or
WineDirect Announces #GenY Wine Program for Millennials
WineDirect, the pioneer in direct-to-consumer services for the wine industry, has just announced a new program designed for the growing millennial wine consumer.
The #GenY combines the Millennial love of Instagram-ready moments with locally sourced food and good wine into one streamlined package. No need to waste valuable texting time searching for that perfect pairing, WineDirect does the work for you!
The inaugural #GenY package includes:
Perf "Kale Yeah!” Kale Chips and Pinot Grigio
“It’s Not Boring” Quinoa Salad and Merlot
"It's Better Than Starving” Kimchi and Rosé
Each #GenY order arrives in selfie-approved packaging and is perfect for Snapchat or for amping up likes on Instagram. Included in each order is a shiny “#1 Participant” trophy and a gold star. The food items are generously sized, perfect for small plates to share with friends. Branded selfie sticks are also available.
“With the #GenY offering, wineries can now easily tap into the Millennial zeitgeist,” said Jim Agger, VP of Business Development at WineDirect. “We plan to add many more creative pairings as this program takes off.”
If you are interested in adding these skus to your online wine store, please reach out to your Account Manager for assistance.