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WineDirect Announces #GenY Wine Program for Millennials

Jim Agger
Mar 31, 2016   |   Jim Agger Recommended for:   Marketing
Gen Y Gen Y

WineDirect, the pioneer in direct-to-consumer services for the wine industry, has just announced a new program designed for the growing millennial wine consumer.

The #GenY combines the Millennial love of Instagram-ready moments with locally sourced food and good wine into one streamlined package. No need to waste valuable texting time searching for that perfect pairing, WineDirect does the work for you!

The inaugural #GenY package includes:

  • Perf "Kale Yeah!” Kale Chips and Pinot Grigio
  • “It’s Not Boring” Quinoa Salad and Merlot
  • "It's Better Than Starving” Kimchi and Rosé

Each #GenY order arrives in selfie-approved packaging and is perfect for Snapchat or for amping up likes on Instagram. Included in each order is a shiny “#1 Participant” trophy and a gold star. The food items are generously sized, perfect for small plates to share with friends. Branded selfie sticks are also available.

“With the #GenY offering, wineries can now easily tap into the Millennial zeitgeist,” said Jim Agger, VP of Business Development at WineDirect.  “We plan to add many more creative pairings as this program takes off.” 

If you are interested in adding these skus to your online wine store, please reach out to your Account Manager for assistance.

Happy April Fool’s Day!

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