sort by

Who takes care of the content?

Feb 20, 2009   |   Andrew Kamphuis Recommended for:   Marketing, Ecommerce, Tasting Room & Hospitality
Who20Takes20Care20Of20The20Content Who20Takes20Care20Of20The20Content

Mike Duffy from The Winery Website Report wrote a nice little blog post this past week titled 'Thinking of Redesigning Your Winery Website?' where he links to a good article on 'Who takes care of the content'.

Who takes care of the content.jpg

If you're planning a website the content plays a key role. So does photography (if you don't have a great photo next to your content, most people will just skip over the text). Website design, typography, 'call to action' phrases, button color, etc all play key roles.

At Vin|65 we have a set process we take our clients through:

  1. Discovery Process: we determine the goals of your website, setup bench marks to measure against, etc.
  2. Functional Requirements: we look at your current site, what your competitors are doing, determine the feature list, etc.
  3. Wireframes and Site Map: here we spend time deciding where the key elements need to appear, how much priority they should have, content needed, etc.
  4. Design Concepts: this is the fun part (and where to many web designers start)
  5. Etc…

People's personalities differ - some of our clients are really creative and love design, some of our clients are competitive and are really focused on the 'call to action' phrases. We do have some methodical clients that spend an incredible amount of time on content (we really have a client like this right now).

People can fall into a trap and choose a specific area on their site where they really want to focus, such as the creative, or the widgets, or at neat little Web 2.0 button, etc and because their personality type isn't attracted to other elements such as the content, they skip over those elements. (I'm guilty of this – I'm a competitive person, and I typically just skim text – I have to remember there are methodical people that really read all the text, and there are humanistic type of people that really like people pictures and testimonials, etc).

It's our job as web designers and developers to help balance our client and come up with great design, great content, and ultimately a great website.

Thoughts?

Find more resources from this category.

Outshinery Club Wine Directpost Header
You’ve Got A Wine Club. How Do You Take It To The Next Level?

Wine Clubs offer strong recurring revenue which is why 75 percent of wineries have one. Here are some great strategies you can implement to help you achieve wine club success.

Wine Club, Marketing, Tasting Room & Hospitality

Facebook News Feed Changes What It Means For Wineries 751X450
Facebook Newsfeed Armageddon and What It Means For Your Winery

What Facebook's changes mean for your winery and what you should do about it.

Marketing

Dtc Wine Symposium Blog 751X450
5 Takeaways from the DTC Wine Symposium

It was another great year at the DTC Wine Symposium. Here are our team's top 5 takeaways!

Wine Club, Marketing, Ecommerce, Industry News