Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or
Before you go
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VIN65 is now
As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or
What Walmart's Free Shipping Move Means for Wineries
This week, Walmart announced that they will offer free two day shipping on over 2 million items for orders over $35. This directly undercuts Amazon's Prime offering, where customers pay $99 for the same privilege.
What does this mean for wineries? It means that the bar has been raised yet again for consumer expectations about free and fast shipping.
At WineDirect and Vin65, we are longstanding proponents of free (or heavily discounted) shipping because we know that it works. In the end, you're not competing against other wineries for your customers' dollars, you're competing against Walmart and Amazon. If your customers can't order wine from you and have it arrive within a few days for a low price, they are going to take their money elsewhere and buy a handbag or a pair of shoes. Walmart's latest move makes that tradeoff even more stark.