Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or
Before you go
Download our free ebook, Break Into the Top 20% of Wineries.
Informed by our own proprietary data from over 1,500 wineries, our popular ebook takes a close look at the wine industry’s most effective direct-to-consumer sales operations and provides actionable advice for every winery—because we believe all wineries deserve to know how today’s consumers think and how to maximize their potential.
VIN65 is now
As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or
Andrew's presentation was Three Proven Ways to Sell More Wine Online. In the fast paced ecommerce world, with competition everywhere, and high consumer expectations, how do you compete? With wine sales accelerating online direct to consumer, Andrew outlines what you should be doing now to increase DTC sales.
Email marketing outperforms search engine and social in conversions at a rate of 2.5%. Email works best when it provides consumers with real value. Use a great subject line and have a single focus. Make sure the message is mobile friendly.
Use technology. Mobile use has grown 76% year-over-year. To attract buyers, you need to have a great mobile site. Action emails and text messaging are great ways to reach consumers who are always on their phones.
Improve the online user experience. Have simple navigation, great images, and focus on the buyers’ needs. Give them a reason to buy!
To see Andrew’s presentation in its entirety, click here.
Jim’s presentation was DTC Data: What You Can Learn from the Top 20%. In his presentation, Jim reviews the actionable data that makes the top 20% who they are.
After analyzing the sales history data of the 1000+ WineDirect customers, we found that:
The top 20% have 5x more email contacts than the bottom 80%
If you’re in the top 20%, the average order is $100 more than the bottom 80%
Jim goes on to detail the three winning strategies to boost average order value:
Break into the top 20% of wineries with our free eBook: