sort by

What's wrong with wine on the web?

Apr 09, 2009   |   Andrew Kamphuis Recommended for:   Marketing, Ecommerce, Tasting Room & Hospitality
Winery Winery

There is a very interesting article in the WSJ titled 'What's wrong With Wine on the Web'.  (Found via Tom Merle on OWC).  The WSJ article is mainly focused around wine stores and less about wineries.


winery.jpg

I agree with most of the suggestions in the article. Over the last few months we have been asked similar questions about what makes a website successful. If you asked for my personal top 5 recommendations for a wine store wanting to do ecommerce on the web...

  1. The most important factor online is user experience. How your website feels and operates will directly affect how much you sell.
  2. Provide a true e-commerce experience using a platform dedicated to wine sales (our platform, Inertia Beverage, Beverage Media, etc).
  3. Have a well defined information architecture, intuitive navigation, and clearly labeled categories and products.
  4. Focus attention on your products by keeping distractions to a minimum.
  5. Build trust and credibility. Providing highly visible support options, shipping policies, privacy policies, and phone numbers will also build trust.

Find more resources from this category.

Outshinery Club Wine Directpost Header
You’ve Got A Wine Club. How Do You Take It To The Next Level?

Wine Clubs offer strong recurring revenue which is why 75 percent of wineries have one. Here are some great strategies you can implement to help you achieve wine club success.

Wine Club, Marketing, Tasting Room & Hospitality

Facebook News Feed Changes What It Means For Wineries 751X450
Facebook Newsfeed Armageddon and What It Means For Your Winery

What Facebook's changes mean for your winery and what you should do about it.

Marketing

Dtc Wine Symposium Blog 751X450
5 Takeaways from the DTC Wine Symposium

It was another great year at the DTC Wine Symposium. Here are our team's top 5 takeaways!

Wine Club, Marketing, Ecommerce, Industry News