Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or
Before you go
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VIN65 is now
As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or
When a person signs up for your email list, you probably send them an email to confirm their action (well at least I hope you send them an email confirming their action). How about doing more with that welcome message? This is one of the first chances you have to connect with this visitor - make it a good first impression. Here are a few ideas:
Use the welcome message to ask questions to ensure future emails are relevant.
Use the welcome message to tell the new subscriber about current relevant promotions.
Use the welecome message to link to highlights from your past emails.
And one last tip - don't hide your unsubscribe link - even in your welcome message. Make it easy for people to join your email list. Make it just as easy to get off your email list.