Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or
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VIN65 is now
As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or
Shop.org released the results of their eHoliday Study pre-holiday consumer and retailer surveys early in November. Here is a brief summary of the key findings when consumers were asked, "When choosing to make holiday purchases from a given retailer, what is most important to you?":
Seeing the shopping cart total before starting the checkout process (yes this beat out other factors like values, deals, merchant reputation, etc)
Clear product descriptions
Value for money / good deals
Shop.org followed it up with a second post summarizing results of a survey of consumers about which specific Web site features they rely on most when making holiday purchases. When rated out of 5:
4.1 rated reviews from fellow customers as important.
4.0 rated clearance sale pages important
3.8 rated feature sale item pages important
3.8 rated shipping deadline calendar as important
While none of these results are surprising, it still is astounding how many wineries don't address these issues that these survey results prove are very important to their customers. Doing so could bring that customer back to purchase again.