Tune in as WineDirect's Andrea Smalling, CMO, and Enolytics' Cathy Huyghe, Co-Founder and CEO review the key highlights of the Q2 2022 Wine DTC Report. Throughout their discussion, they looked at how you can take the report findings and apply them to your winery today.
DTC Net Sales continued to grow
Wine Club Net Sales growth remains steady, while POS and Website Sales have declined
Rosé over-performed Online and in Tasting Rooms - hint: the relatively low price makes Rosé a great trial offering!