Join WineDirect's Andrea Smalling, CMO, and Enolytics' Cathy Huyghe, Co-Founder and CEO in this webinar as they take a deep dive into the Q1 2022 Wine DTC Report. Throughout their discussion, they looked at how you can take the report findings and apply them to your winery today.
Some highlights include:
Inflation has driven wine prices up, but bottles purchased per order remains consistent with past years’ averages
Wine club sales continue to be your strongest contributor with over half of Q1 DTC sales coming from wine club members
Consumers love in-person experiences, as tasting room and event sales lead the way