With lower tasting room traffic on the horizon in 2021, it’s imperative for wineries to diversify their channels to find – and keep – new customers. In this webinar, presented at the 2021 Oregon Wine Symposium, I sat down with our client Kim Kramer, 2nd generation vintner at Kramer Vineyards, for a deep dive discussion into how to use social media and email marketing to convert new customers and keep them coming back for more.
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