In this webinar, WineDirect's Andrea Smalling, CMO, and Enolytics' Cathy Huyghe, Co-Founder and CEO, reviewed highlights of the 2021 Direct-to-Consumer Report. In their discussion, they offered meaningful takeaways that you can apply to your DTC wine business, along with tips for benchmarking with data.
The wine industry has endured a roller coaster of experiences in the past five years, from wildfires to the pandemic, to the most recent unprecedented growth of ecommerce. This report and accompanying webinar cover these industry shifting events and explores how wineries of all sizes can maintain growth. Highlights include:
Actionable steps that wineries can take immediately to grow their DTC business.
A rich set of images and visualizations, as well as a written supplement for those interested in a deeper textual narrative.
Analysis incorporating 20+ measures and 20+ dimensions, which allows for a deep level of granularity. Examples include Channel, Metro Area, AOV, Cases Sold and Varietal.