sort by

Want to grow DTC sales by 108%? 46Brix can help.

Jim Agger
May 23, 2016   |   Jim Agger Recommended for:   Marketing, Wine Shipping & Fulfillment, Ecommerce
46 Brix Chart 46 Brix Chart

Two years ago we launched 46Brix, a unique all-in-one shipping incentive and loyalty program.  We built 46Brix because we know that shipping incentives sell more wine, and our most recent batch of data further proves that point.

Here’s what happens after customers sign up for 46Brix:

  • Average annual sales per customer increased 108%
  • Number of orders per year increased 107%
  • Average order value increased 86%
  • Number of bottles per order increased 53%

What’s happening here?  We’ve observed that your A-list customers realize the value of 46Brix and sign up right away - these are generally “super-consumers” who already buy multiple times a year.  And that’s when the magic happens: after joining 46Brix your best customers buy even more wine, more frequently.

Here’s what that looks like over one year:

46Brix-chart.png

This chart shows how 46Brix can impact a typical winery’s gross profit for a single customer over time.  In this scenario, before signing up for 46Brix, you would have made $183 in gross profit from four orders. Not bad. However, after joining 46Brix, profit from that same customer more than doubles to $394.

Those are powerful results!

The power of 46Brix extends to wineries of all shapes and sizes. Currently, we have wineries across the US including California, Oregon, New York, Idaho and Texas, as well as Canada's Okanagan Valley. Jay Christianson of Canyon Wind Cellars in Colorado has this to say about the program: "46Brix has been a great tool for increasing the lifetime value for our wine club members by removing the burden of paying for shipping. The results are fantastic - never before have we had the ability as a tiny winery to compete with deals that companies like Amazon can offer. This is an amazing program.”

Ready to sell more wine with 46Brix? 

LEARN MORE

Want to learn more about how 46Brix works? Check out our FAQs.

Learn how 46Brix can help your winery grow DTC sales:

Not yet a WineDirect client?

Request a Demo

Find more resources from this category.

Outshinery Club Wine Directpost Header
You’ve Got A Wine Club. How Do You Take It To The Next Level?

Wine Clubs offer strong recurring revenue which is why 75 percent of wineries have one. Here are some great strategies you can implement to help you achieve wine club success.

Wine Club, Marketing, Tasting Room & Hospitality

Facebook News Feed Changes What It Means For Wineries 751X450
Facebook Newsfeed Armageddon and What It Means For Your Winery

What Facebook's changes mean for your winery and what you should do about it.

Marketing

Dtc Wine Symposium Blog 751X450
5 Takeaways from the DTC Wine Symposium

It was another great year at the DTC Wine Symposium. Here are our team's top 5 takeaways!

Wine Club, Marketing, Ecommerce, Industry News

Learn how 46Brix can help your winery grow DTC sales:

Not yet a WineDirect client?

Request a Demo