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The Road Ahead | WineDirect powered by BigCommerce

Andrea Smalling
May 11, 2021   |   Andrea Smalling Recommended for:   Wine Club, Marketing, Ecommerce, Tasting Room & Hospitality
Woman Celebrating Ecommerce Woman Celebrating Ecommerce

Last week we made a huge announcement about our plans for the new WineDirect powered by BigCommerce. You may be wondering what this really means for our clients? 

The new WineDirect further brings to life our mission of being The Winery’s Champion. We were already the only full end-to-end solution serving the wine industry, providing wineries of all shapes and sizes with everything they need to develop and manage a successful direct-to-consumer (DTC) program, including:

As we embark on an exciting new chapter, our aim is even higher as we become the ultimate solution for all wineries’ DTC Sales and Marketing needs. The new WineDirect powered by BigCommerce will be the leading ecommerce platform in the industry with lightning fast single-page checkout, the most advanced infrastructure, the ultimate flexibility to support any design imaginable, a simple-to-use content management system (CMS) that supports 1000s of themes and WordPress natively as well as access to BigCommerce’s app marketplace.  

Your responses to the announcement have been overwhelmingly positive and today we want to clarify a few things as you consider what this announcement means for you.

We are integrating BigCommerce technology into the WineDirect platform. 

Leveraging the exceptional features of both platforms, the two technologies will come together into one easy-to-use solution. We will not be moving our clients to BigCommerce. 

  • BigCommerce will provide best-in-class website and ecommerce functionality, and WineDirect will provide wine industry specific tools and services. 
  • BigCommerce will provide CMS and website options resulting in unsurpassed flexibility for superior website design. 
  • BigCommerce’s app network and integration will support unlimited expansion of your DTC stack with 1000s of apps available. Want to integrate Pinterest? Instagram? Want your consumers to be able to shop your wines from within those apps? You’ll be able to do all of this and more. 
  •  We will continue to have the right solution for clients large and small with the ability to execute a more scaled down solution and the flexibility to add on for the needs of even the largest, most complex wineries.         

We will execute the implementation for our clients (at no cost!)

To support our clients through the transition, our all-star training and support team will ensure that wineries thrive in the new environment. We always make sure our clients are fully supported at every step and will continue to do so.  Our Onboarding, Client Support and Professional Services teams are expanding and will be working alongside our clients to guarantee a successful transition.    

Our team is ready to help the wine industry thrive in these exciting times.

To achieve our goals, we have doubled the size of our professional Product and Engineering team, hiring the most talented group available to ensure that our code is documented, tested and stable. We are the only company with the size and scope to attract the best ecommerce partners in the world – delivering amazing partnerships to wineries of all sizes.

We take being The Winery’s Champion very seriously, meaning we actively create partnerships to drive consumers to our winery partner websites and brands. We walk you through everything you need to be successful. We are the only company with a Training Academy and personalized support included in your low monthly fee.    

So, stay tuned and enjoy the ride with us. We will continue to share a lot of exciting announcements related to the new WineDirect platform. The pool of consumers looking to continue their journey buying directly from wineries continues to grow, and we are going to make sure you are ready for them.   

Not a client yet? Connect with us and we’ll walk you through a demo today.

Learn how to grow your online DTC sales.


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