sort by

Reviews and Ratings Sell More Wine Online

Reviews20And20 Ratings20 Sell20 More20 Wine20 Online Reviews20And20 Ratings20 Sell20 More20 Wine20 Online

77% of online shoppers use reviews and ratings and 63% are more likely to purchase from a site if it has wine reviews and ratings.

It seems that wineries are hesitant to use reviews and ratings on their websites because they fear the bad or negative reviews that their wine might get. Research from BazaarVoice, a leading ratings and review marketing specialist, indicates that negative reviews can increase the product conversion rate. People realize products are not perfect and that everyone has a different pallet.Reviews and Ratings Sell More Wine Online.jpg

User Reviews vs. Critic Reviews

Who would you trust more when buying wine, a wine critic’s review or user generated reviews? The results from marketing surveys done by Market Sherpa are totally one-sided. 86.9% of respondents said they would trust a friends’ recommendation over a review by a critic, and 83.8% said they would trust a user review over a critics review.

So here is what to think about when you’re putting your review section up on your site:

  • Placement (above the fold)
  • Size
  • Stars or other graphics
  • Ease of reading
  • Sorting
  • Rate Distribution
  • Use across the site
  • Rate wine attributes or individual wines.

Rating and reviews are a great way to increase your visitor’s activity on your site and you can offer incentives for them to come back and write reviews and rate your wine. Send out an email 10 days after their purchase asking them if they liked it. You could offer free shipping on their next purchase once they write a review.

Find more resources from this category.

Wine Club Blog 751X450
16 Wine Club Event Ideas to Engage Your Members

A big reason your wine club members signed up for your wine club was to drink some incredible wine. But another reason was to gain exclusive access to your winery — and every experience it has to offer.

Wine Club, Tasting Room & Hospitality

Tasting Room E Book 751X450
Increase Traffic To Your Winery With These Tasting Room Strategies

Whether you're just starting out or you have several tasting rooms beginning to buzz with guests, tasting room traffic is hard to come by. Here are some tasting room strategies you can try online, offline and inside the tasting room itself to drive more, high-quality traffic.

Tasting Room & Hospitality

Winery Website E Book 751X450
5 Reasons You Need A Better Winery Website Design

Without a good winery website design, many potential customers won't even know your brand exists unless they happen upon it at a trade show or it's recommended by a friend. Display your gorgeous vineyard & high-quality product on your website to keep potential customers from moving onto the next one

Marketing, Ecommerce

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our privacy policy.