Knowledge Center

As the Winery’s Champion, our goal is simple: to help every winery achieve their goalswhether you work with us or not. Use the filters below to find materials that are perfect for you. Not sure where to start? Check out our DTC Advisor to pinpoint your exact needs. 

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3 Easy Ways to Build your Email Lists
Just Getting Started Looking to Grow 3 Easy Ways to Build your Email Lists

Email marketing is an important element of selling wines online, but how do you collect the contact…

3 Ways to Identify Your Winery’s Top Website Referral Sources
Looking to Grow 3 Ways to Identify Your Winery’s Top Website Referral Sources

Analyzing referral traffic will help make better marketing decisions.

3 Ways Social Media Data Can Improve your Winery’s Marketing
Just Getting Started Looking to Grow 3 Ways Social Media Data Can Improve your Winery’s Marketing

The more context you have surrounding your customers, the easier it is for you to provide them with a…

Why you shouldn't fear customer reviews
Just Getting Started Sophisticated Seller Why you shouldn't fear customer reviews

Customer reviews aren't as scary as they seem. Here are 3 reasons adding reviews to your winery’s…

Not Everyone Wins with Louisiana DTC Changes
All Winery Types Not Everyone Wins with Louisiana DTC Changes

Matt Mann breaks down the fine points of the law. 

Introducing Free Winery Websites on WineDirect
All Winery Types Introducing Free Winery Websites on WineDirect

At WineDirect we pride ourselves on a culture of innovation and excellence. That’s why I’m particularly…

Does your wine club need to improve?
Looking to Grow Sophisticated Seller Does your wine club need to improve?

Customer service needs to be a top priority when it comes to a successful wine club. Many people…

Transforming the Final Mile of the Customer Journey
Just Getting Started Sophisticated Seller Transforming the Final Mile of the Customer Journey

Many online merchants assume that the purchase page is the final desination of the customer journey but…

Optimizing content for popular traffic sources
Looking to Grow Sophisticated Seller Optimizing content for popular traffic sources

Do customers find your winery through email marketing, social media or organic search?

How to Use Gift Cards to #SellMoreWine
Just Getting Started Looking to Grow How to Use Gift Cards to #SellMoreWine

Retailers and consumers alike love gift cards. They don’t take up much shelf space, they are easily…

Connecting Social and Commerce Part 2
Looking to Grow Sophisticated Seller Connecting Social and Commerce Part 2

Combining social and commerce data enables wineries to provide superior customer service and drive…

5 shopping cart pet peeves that drive your customers away
Looking to Grow Sophisticated Seller 5 shopping cart pet peeves that drive your customers away

Knowing why customers start a purchase but don't follow through helps you avoid making some troublesome…