Knowledge Center

As the Winery’s Champion, our goal is simple: to help every winery achieve their goalswhether you work with us or not. Use the filters below to find materials that are perfect for you. Not sure where to start? Check out our DTC Advisor to pinpoint your exact needs. 

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Going after the low hanging fruit
Going after the low hanging fruit

We constantly look at ways to get our existing customers and our best customers to buy more, but what…

Where is your subscribe form?
Where is your subscribe form?

One of the main goals of your website should be to ask visitors to subscribe to your email list. At what…

Great Label Implementation
Great Label Implementation

Your label is the one piece of your organization that most people see. This is especially true if you…

"How Many" is not nearly as valuable as "Who".
"How Many" is not nearly as valuable as "Who".

Do you know how many people are coming to your website? Do you know who they are? What would you change…

Okanagan Wine Festival - Wine Medal Winners Fall 2008
Okanagan Wine Festival - Wine Medal Winners Fall 2008

The event started 15 minutes late because the organizers left the white wine outside to keep it chilled…

Are you losing personalization in all the automation?
Are you losing personalization in all the automation?

A visitor comes to your website and places an order. Today's tools are smart enough to generate an…

Profiling Customers Based On Their Emotional Profile
Profiling Customers Based On Their Emotional Profile

There are 4 basic types of customers out there: competitive, spontaneous, methodical, and humanistic.…

Marketing to Different Kinds of People.
Marketing to Different Kinds of People.

Some people want to do things because they are interesting. Some people want to do things because they…

"Be passionate about what you do." - Gary Vaynerchuk

Albeit his speech might be a bit all over the place in terms of topic but one thing stands out loud and…

Are Marketing URLs still relevant?
Are Marketing URLs still relevant?

Our Content Management System allow you to rewrite a dynamic URL to a marketing URL or static URL.…

“Virtual Wineries”: What’s in a name?
All Winery Types “Virtual Wineries”: What’s in a name?

The last decade has seen an explosion of what have become to be known as “virtual wineries

Internet Marketing Conference (IMC) Vancouver 2008
Internet Marketing Conference (IMC) Vancouver 2008

I feel there were three main topics that seemed to seep through each topic, SEO, testing and social…