Knowledge Center

As the Winery’s Champion, our goal is simple: to help every winery achieve their goalswhether you work with us or not. Use the filters below to find materials that are perfect for you. Not sure where to start? Check out our DTC Advisor to pinpoint your exact needs. 

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Does your website have a New Year’s resolution?
Does your website have a New Year’s resolution?

This is the first time I've publicly stated a new year’s resolution for our platform. 

Search Engine Marketing 101
Search Engine Marketing 101

We get asked about search engine marketing more than any other topic. While there are no magic bullets,…

Own Your Own Domain Name
Own Your Own Domain Name

Thinking about starting a new winery or a new brand? Make sure you own the domain name.

How's your site search working?
How's your site search working?

Are customers frustrated by the results? Do you even track the searches people make and the number of…

How to increase website traffic
How to increase website traffic

I would start in the tasting room and use your website as an extension of your tasting room. Your…

You win by caring.
You win by caring.

Picking up the phone, responding to an email, and in general just adding emotion often is all it takes…

Is Hidden Shipping Costs creating Ecommerce Frustrations
Is Hidden Shipping Costs creating Ecommerce Frustrations

New Module Buying wine can be a frustrating experience. High shipping costs, inventory, compliance and…

Lucky Number 3.
Lucky Number 3.

If the average person doesn't buy until they have visited your site three times, there are a few things…

First Time Customer Analysis
First Time Customer Analysis

First time visitors represent over 60% of traffic on our websites that we build.

It's Not What You Make, It's What You Stand For.
It's Not What You Make, It's What You Stand For.

So we find ourselves asking the same questions that wineries ask... how do we differentiate our product…

What is your value proposition?
What is your value proposition?

Why should I buy wine from your website? It's Christmas time, so I might be in a spending spirit, but…

Is Free Shipping a MUST in this economy?
Is Free Shipping a MUST in this economy?

Do customers prefer to see a Free Shipping offer rather than calculate and pay a lower price that…