Knowledge Center

As the Winery’s Champion, our goal is simple: to help every winery achieve their goalswhether you work with us or not. Use the filters below to find materials that are perfect for you. Not sure where to start? Check out our DTC Advisor to pinpoint your exact needs. 

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Are you inward or outward?
Are you inward or outward?

I was recently travelling with one of our sales reps and was intrique by the line of question that…

What's wrong with wine on the web?
What's wrong with wine on the web?

Over the last few months we have been asked questions about what makes a website successful. Here are my…

Listening to Customers
Listening to Customers

How many times do your customers try and talk to you before you listen to them?

Welcome Brian Zacharias
Welcome Brian Zacharias

We would like to welcome Brian Zacharias to the Vin|65 team this morning. (We'll get his picture up…

Do security messages increase sales?
Do security messages increase sales?

What kind of messages make you feel "safe"? It's not just one thing. Trust arises out of lots of small…

Reviews and Ratings Sell More Wine Online
Reviews and Ratings Sell More Wine Online

77% of online shoppers use reviews and ratings and 63% are more likely to purchase from a site if it has…

5 Ways to Sell More Wine Online
5 Ways to Sell More Wine Online

A prospective customer and I were talking a few weeks ago and he asked how he could tweak his website to…

Too many social links?
Too many social links?

It's clear that social media is here to stay. So how much social media should you put on your site? Will…

How to choose a website/e-commerce provider.
How to choose a website/e-commerce provider.

There's been a great discussion on Open Wine Consortium about choosing an e-commerce platform. The…

How to choose a website/e-commerce provider.
How to choose a website/e-commerce provider.

There's been a great discussion on Open Wine Consortium about choosing an e-commerce platform. The…

The power of consumer reviews
The power of consumer reviews

The statistics are everywhere. Consumer reviews generate more sales.

The Missing Google Analytics Manual
The Missing Google Analytics Manual

Future Now Inc has published a great post titled 'The Missing Google Analytics Manual'.

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