Knowledge Center

As the Winery’s Champion, our goal is simple: to help every winery achieve their goalswhether you work with us or not. Use the filters below to find materials that are perfect for you. Not sure where to start? Check out our DTC Advisor to pinpoint your exact needs. 

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Consumers reviews - do you trust them?
Consumers reviews - do you trust them?

70% of consumers trust consumer opinions posted online. This is higher than trust of TV, newspaper,…

Predictable Customer Behavior
Predictable Customer Behavior

Customers are predictable. If they are opening your email and responding by clicking back, you should…

The boring old newsletter signup - what's the point?
The boring old newsletter signup - what's the point?

These days it is all about the social media. Let me just say that you should start with the email list…

5 Signs that Your Web Developer "Gets" Search Engine Marketing
5 Signs that Your Web Developer "Gets" Search Engine Marketing

While search engine marketing is typically not your web developers primary responsibility, your web…

New promotional tools on the Vin 65 platform
New promotional tools on the Vin 65 platform

This week we enhanced our List Builder® tool to include two new features that we think are very cool.…

Improving Customer Experience Part 2: The Checkout
Improving Customer Experience Part 2: The Checkout

The customer experience in the checkout process will make a difference in whether a customer completes…

Improving Customer Experience Part 1: The Modal Cart
Improving Customer Experience Part 1: The Modal Cart

From a user perspective this "modal cart" becomes more like the real world shopping experience where you…

Pursuing Abandoned Shopping Carts
Pursuing Abandoned Shopping Carts

A customer comes to your website, adds several items to their cart, and then abandons their cart and…

What does your welcome message say?
What does your welcome message say?

When a person signs up for your email list, what is the first message they receive from you? 

One key factor for a better user experience.
One key factor for a better user experience.

What is the top factor in creating a better user experience? 

Are you inward or outward?
Are you inward or outward?

I was recently travelling with one of our sales reps and was intrique by the line of question that…

What's wrong with wine on the web?
What's wrong with wine on the web?

Over the last few months we have been asked questions about what makes a website successful. Here are my…