Knowledge Center

As the Winery’s Champion, our goal is simple: to help every winery achieve their goalswhether you work with us or not. Use the filters below to find materials that are perfect for you. Not sure where to start? Check out our DTC Advisor to pinpoint your exact needs. 

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Connecting to your wine website visitors
Connecting to your wine website visitors

We just wanted to point out a great way to enhance the connection between your winery and visitors to…

5 Stars Dominate Ratings (in Video and Wine)
5 Stars Dominate Ratings (in Video and Wine)

When it comes to ratings and reviews, great video (and great wine) prompt action; anything less prompts…

Who should be the voice of our winery’s social media program?
Who should be the voice of our winery’s social media program?

You’ve been reading up and researching social media. You’re ready to get started and incorporate a…

The Experience
The Experience

As an owner of a wine web site one of the biggest challenges you will face is conveying "The Experience"…

Fine Tune Your Newsletter Sign Up
Fine Tune Your Newsletter Sign Up

For the most part winery websites simply put up a form to capture email addresses in the hopes that…

Consumers reviews - do you trust them?
Consumers reviews - do you trust them?

70% of consumers trust consumer opinions posted online. This is higher than trust of TV, newspaper,…

Predictable Customer Behavior
Predictable Customer Behavior

Customers are predictable. If they are opening your email and responding by clicking back, you should…

The boring old newsletter signup - what's the point?
The boring old newsletter signup - what's the point?

These days it is all about the social media. Let me just say that you should start with the email list…

5 Signs that Your Web Developer "Gets" Search Engine Marketing
5 Signs that Your Web Developer "Gets" Search Engine Marketing

While search engine marketing is typically not your web developers primary responsibility, your web…

New promotional tools on the Vin 65 platform
New promotional tools on the Vin 65 platform

This week we enhanced our List Builder® tool to include two new features that we think are very cool.…

Improving Customer Experience Part 2: The Checkout
Improving Customer Experience Part 2: The Checkout

The customer experience in the checkout process will make a difference in whether a customer completes…

Improving Customer Experience Part 1: The Modal Cart
Improving Customer Experience Part 1: The Modal Cart

From a user perspective this "modal cart" becomes more like the real world shopping experience where you…

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