Knowledge Center

As the Winery’s Champion, our goal is simple: to help every winery achieve their goalswhether you work with us or not. Use the filters below to find materials that are perfect for you. Not sure where to start? Check out our DTC Advisor to pinpoint your exact needs. 

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The Two Most Important Wine Ecommerce Analytics You Should Evaluate Every Month
The Two Most Important Wine Ecommerce Analytics You Should Evaluate Every Month

There are tens if not hundreds of analytic measurements you can conduct on your website. Unique…

How often should you update your winery website?
How often should you update your winery website?

Keeping your website fresh is key to its success. Visitors won’t return if the content is stale and…

Would you buy wine from your website?
Would you buy wine from your website?

As a customer, here are my biggest peeves when I shop for wine online:

Interview with Direct-to-Consumer Marketing Rock Star - Chris Oggenfuss
Interview with Direct-to-Consumer Marketing Rock Star - Chris Oggenfuss

This past week he agreed to an interview about Direct-to-Consumer marketing and here is what he had to…

Ramping up your Direct-to-Consumer Marketing - Interview With Digital KungFu Master - Paul Mabray
Ramping up your Direct-to-Consumer Marketing - Interview With Digital KungFu Master - Paul Mabray

I had the opportunity to ask Paul a few questions recently and he stayed up way late answering them for…

Is it time for your winery/wine store to have a mobile website?
Is it time for your winery/wine store to have a mobile website?

We are hearing more and more about internet usage on smartphones - so is it time to target these mobile…

Is it time for your winery/wine store to have a mobile website?
Is it time for your winery/wine store to have a mobile website?

We are hearing more and more about internet usage on smartphones - so is it time to target these mobile…

Interview with Email Marketing Rock Star - Kristina Palko
Interview with Email Marketing Rock Star - Kristina Palko

Kristina is responsible for an enormous amount of direct-to-consumer email and has seen first-hand what…

Interview with Direct-to-Consumer Marketing Rock Star - Kristi Taaffe
Interview with Direct-to-Consumer Marketing Rock Star - Kristi Taaffe

I had the opportunity to talk with Kristi Taaffe, founder of Juicebox Direct a Direct to Consumer Sales…

Follow Up: Is it time for your winery/wine store to have a mobile website?
Follow Up: Is it time for your winery/wine store to have a mobile website?

Most of our winery websites (all the ones without flash) preview well on a modern smart phone, but…

Is Facebook sending your winery website more traffic than Google?
Is Facebook sending your winery website more traffic than Google?

From a winery perspective, is this true – does Facebook send you more traffic than Google?

Bridging Marketing Channels - Converting Tasting Room Visitors into Profitable Mailing List Members
Bridging Marketing Channels - Converting Tasting Room Visitors into Profitable Mailing List Members

One of the powerful things a winery can do with tasting room traffic is convert them from casual…

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