Knowledge Center

As the Winery’s Champion, our goal is simple: to help every winery achieve their goalswhether you work with us or not. Use the filters below to find materials that are perfect for you. Not sure where to start? Check out our DTC Advisor to pinpoint your exact needs. 

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Is it time for your winery/wine store to have a mobile website?
Is it time for your winery/wine store to have a mobile website?

We are hearing more and more about internet usage on smartphones - so is it time to target these mobile…

Is it time for your winery/wine store to have a mobile website?
Is it time for your winery/wine store to have a mobile website?

We are hearing more and more about internet usage on smartphones - so is it time to target these mobile…

Interview with Email Marketing Rock Star - Kristina Palko
Interview with Email Marketing Rock Star - Kristina Palko

Kristina is responsible for an enormous amount of direct-to-consumer email and has seen first-hand what…

Interview with Direct-to-Consumer Marketing Rock Star - Kristi Taaffe
Interview with Direct-to-Consumer Marketing Rock Star - Kristi Taaffe

I had the opportunity to talk with Kristi Taaffe, founder of Juicebox Direct a Direct to Consumer Sales…

Follow Up: Is it time for your winery/wine store to have a mobile website?
Follow Up: Is it time for your winery/wine store to have a mobile website?

Most of our winery websites (all the ones without flash) preview well on a modern smart phone, but…

Is Facebook sending your winery website more traffic than Google?
Is Facebook sending your winery website more traffic than Google?

From a winery perspective, is this true – does Facebook send you more traffic than Google?

Bridging Marketing Channels - Converting Tasting Room Visitors into Profitable Mailing List Members
Bridging Marketing Channels - Converting Tasting Room Visitors into Profitable Mailing List Members

One of the powerful things a winery can do with tasting room traffic is convert them from casual…

The Anatomy of a Great Wine Page
The Anatomy of a Great Wine Page

Great web pages don't just happen, they require a lot of thought and planning.  What makes the page…

Reducing Friction Points in Checkout
Reducing Friction Points in Checkout

Your customers want to purchase your wine quickly and easily so they can move on to the next thing they…

How to guide your customers to a purchase?
How to guide your customers to a purchase?

Your customer is on your winery website, has found the wine he wants, has placed his purchases in the…

The Most Important Time in a Customer Relationship
The Most Important Time in a Customer Relationship

The most important time in a customer relationship is the three months following their first purchase.

What do customers want this holiday season?
What do customers want this holiday season?

Shop.org released the results of their eHoliday Study pre-holiday consumer and retailer surveys early in…