Knowledge Center

As the Winery’s Champion, our goal is simple: to help every winery achieve their goalswhether you work with us or not. Use the filters below to find materials that are perfect for you. Not sure where to start? Check out our DTC Advisor to pinpoint your exact needs. 

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Myth or reality: A website design and functionality improve conversion?
Myth or reality: A website design and functionality improve conversion?

  Conversion is the process of taking online visitors and turning them into buyers. There are a number…

5 Things We Learned In 2010
5 Things We Learned In 2010

I was contemplating a geeked out blog post talking about some of the cool stuff we've learned at Vin65…

Are you asking the right questions?
Are you asking the right questions?

Rather than focusing on club processing, shouldn’t the focus be on club growth and how the website could…

Why I won't buy wine from your website this Christmas
Why I won't buy wine from your website this Christmas

This holiday season, if I come to your site, and I fail to purchase - here are a few reasons you may…

Using An iPad to Extend the Tasting Room Experience
Using An iPad to Extend the Tasting Room Experience

Tasting rooms are a great place for a winery to engage a visitor - but if you want to create a…

Top 10 Winery Website Must-Haves
Top 10 Winery Website Must-Haves

One of the first steps in building a website is looking at the functional requirements. Not all of these…

Generating The Second Order
Generating The Second Order

A visitor walks into your tasting room, tries some of your wine, and places an order. They then leave…

Creating a Shoppable Wine Website
Creating a Shoppable Wine Website

You’ve had a website for a number of years (at least I hope your winery has a website) and now you want…

How Wine Tasting Network Increased Club Reorders by 255%
How Wine Tasting Network Increased Club Reorders by 255%

It's always great when we hear or see our clients dedicating time and resources to marketing and testing…

The Two Most Important Wine Ecommerce Analytics You Should Evaluate Every Month
The Two Most Important Wine Ecommerce Analytics You Should Evaluate Every Month

There are tens if not hundreds of analytic measurements you can conduct on your website. Unique…

How often should you update your winery website?
How often should you update your winery website?

Keeping your website fresh is key to its success. Visitors won’t return if the content is stale and…

Would you buy wine from your website?
Would you buy wine from your website?

As a customer, here are my biggest peeves when I shop for wine online: