Knowledge Center

As the Winery’s Champion, our goal is simple: to help every winery achieve their goalswhether you work with us or not. Use the filters below to find materials that are perfect for you. Not sure where to start? Check out our DTC Advisor to pinpoint your exact needs. 

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3 Easy Email Design Changes That Help Boost Response
3 Easy Email Design Changes That Help Boost Response

  I create and analyze results from over 15 million wine marketing emails every year. What I've found is…

Wineries: 5 Easy Ways to Improve Your Customer Service
Wineries: 5 Easy Ways to Improve Your Customer Service

  These five points will challenge you to rethink how your customers perceive your brand and how you can…

Website Design 101
Website Design 101

  We spend a lot of time working with wineries and wine stores crafting and directing the creative for…

Your Wine Website is the Hub
Your Wine Website is the Hub

  This is how it should be. Your wine website should be the hub of your web marketing, and social media,…

Wine Marketing: QR Codes Reach The Main Stream?
Wine Marketing: QR Codes Reach The Main Stream?

  Even though QR codes have been around for more than 15 years, it seems like they are just now starting…

Video proven to increase e-commerce sales.
Video proven to increase e-commerce sales.

In your tasting room consumers can stroll up to the tasting bar, speak to enthusiastic staff and then…

What makes a great wine marketing email?
Looking to Grow What makes a great wine marketing email?

 Why do some emails have huge open rates but no click response, and why did this email have a relatively…

DTC Wine Symposium - CRM Demystified
DTC Wine Symposium - CRM Demystified

  Here are the slides and an overview of my 7-10 minute presentation at DTC Wine Symposium on CRM…

5 Wineries/Wine Retailers that 'Get' the Web
5 Wineries/Wine Retailers that 'Get' the Web

  It's fairly easy to pick apart websites and list everything that is being done wrong from an ecommerce…

5 Wineries/Wine Retailers that 'Get' the Web
5 Wineries/Wine Retailers that 'Get' the Web

  It's fairly easy to pick apart websites and list everything that is being done wrong from an ecommerce…

Top 10 Signs Your Winery Website is Stuck in 2008
Top 10 Signs Your Winery Website is Stuck in 2008

  Its 2011, but a lot of websites I visit still feel like they are in 2008. So here it is, David…

Myth or reality: A website design and functionality improve conversion?
Myth or reality: A website design and functionality improve conversion?

  Conversion is the process of taking online visitors and turning them into buyers. There are a number…