Knowledge Center

As the Winery’s Champion, our goal is simple: to help every winery achieve their goalswhether you work with us or not. Use the filters below to find materials that are perfect for you. Not sure where to start? Check out our DTC Advisor to pinpoint your exact needs. 

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4 Reasons To Develop Your Wine Ratings
4 Reasons To Develop Your Wine Ratings

Product reviews are good for business. Reviews give your product a human level of interaction and are a…

Leverage Your Wine Club to Gain New Customers
Leverage Your Wine Club to Gain New Customers

Consumers are no longer tied down to retailers in their immediate geographical areas because they have…

Copywriting for Your Winery Website: Do's & Don'ts
Copywriting for Your Winery Website: Do's & Don'ts

Copywriting is one of the few tasks most wineries try to do in-house when redesigning their winery's…

How to Make Your Wine Club Program More Successful
Looking to Grow How to Make Your Wine Club Program More Successful

Wine club memberships are highly lucrative because they help you increase your volume per customer.

How to Encourage Sales After the Holidays
How to Encourage Sales After the Holidays

It's January, which can mean a dark sales slump for many wineries. However, this doesn't have to be your…

Make Millennials Your Target Market During Your Next Campaign
Make Millennials Your Target Market During Your Next Campaign

The article noted that baby boomers and Generation X are responsible for most of the U.S.'s wine…

4 Ways Your Buttons Can Increase Conversion
4 Ways Your Buttons Can Increase Conversion

The ‘Add-To-Cart’ or ‘Buy’ button is essential if you want to sell wine on your website. Things like the…

Resolve to create better email campaigns in 2014
Resolve to create better email campaigns in 2014

Here are some mistakes to stop making when it comes to email campaigns in the upcoming year:

5 Holiday Preparation Tips For Your Website
5 Holiday Preparation Tips For Your Website

Whether you’re ready for it or not, October, November and December (the holiday season) is rapidly…

Breaking the Barrier with the iPhone POS
Breaking the Barrier with the iPhone POS

A few months ago Andrew, Brent, and I went up to Tinhorn Creek Vineyards to test our POS system first…

Connecting Social and Commerce
Connecting Social and Commerce

At Vin65 we see a lot of data from transactions, we’ve done a lot of experiments and we’ve seen some…

Social Media's Effect on Ecommerce
Social Media's Effect on Ecommerce

Or in this case, believed. For years, CEOs and CFOs have been asking "what is the value of Social…