Knowledge Center

As the Winery’s Champion, our goal is simple: to help every winery achieve their goalswhether you work with us or not. Use the filters below to find materials that are perfect for you. Not sure where to start? Check out our DTC Advisor to pinpoint your exact needs. 

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Become an Email Marketing Ninja in 3 Easy Steps
Become an Email Marketing Ninja in 3 Easy Steps

Email marketing is an effective way to reach your customers and drive them to your website. Emails have…

How Droughts and Laws are Affecting California Wineries
How Droughts and Laws are Affecting California Wineries

The state of California, home to America's leading wineries, is more prone to severe changes in the…

Why SEO Still Matters in Wine Ecommerce
Why SEO Still Matters in Wine Ecommerce

You may have a great online wine store  running,but traffic has been stable and consistent. This may not…

Looking at the Statistics That Matter to Wineries
Looking at the Statistics That Matter to Wineries

Here are some important findings related to the industry, as well as marketing and commerce that can be…

DTC Online Wine Sales are Booming, but Consumers Need to be Cautious
DTC Online Wine Sales are Booming, but Consumers Need to be Cautious

Timing is key to establishing an effective DTC marketing strategy geared toward building and maintaining…

DTC Online Wine Sales Show Strong Second Quarter Growth
DTC Online Wine Sales Show Strong Second Quarter Growth

A recent DTC Wine Workshops report showed that wine merchants are increasingly using the ecommerce…

4 Reasons To Kill Your Home Page Carousel
4 Reasons To Kill Your Home Page Carousel

Carousels (or homepage sliders) became popular because they were a quick fix for two constant dilemmas:…

What are the new trends in ecommerce for wineries?
What are the new trends in ecommerce for wineries?

A wine merchant should definitely be considering establishing a full online presence if they haven't…

Online Wine Sales Forecast to Explode
Online Wine Sales Forecast to Explode

Reputable wine clubs and winery operations are willing to bend over backwards to please their customers.…

Are wine clubs a good deal for consumers?
Are wine clubs a good deal for consumers?

As more states allow the online wine sales and direct shipping from vintner to consumer many wine…

QR Codes Help Keep Wines Authentic and In Reach
QR Codes Help Keep Wines Authentic and In Reach

New Module This method is through QR codes, which can be scanned on a mobile device to direct people to…

Instagram Can Make Your Wines Attractive
Instagram Can Make Your Wines Attractive

Instagram does things differently as a social media outlet in comparison to its parent company Facebook…