sort by

OND: Step 2 - Get People Excited About Your Wine.

Corinna Wang
Oct 12, 2015   |   Corinna Wang Recommended for:   Marketing, Ecommerce, Tasting Room & Hospitality
Seghesio Family Vineyards  Wines And Microsoft Word Seghesio Family Vineyards  Wines And Microsoft Word

Ok, you've completed step one - and you're prepared for OND. The framework is in place to capitalize on the holiday season and to start selling more wine online.

There are a lot of wineries out there. What is going to make yours stand out? You're going to have to get people excited about your wine - and here are some tips to do just that.

Focus on Added Value

Encourage bigger orders with your promotions. Don't just say 20% off - get them to spend $200 to qualify for free shipping. Find out what your average order value (AOV) is - and then structure your promotions to exceed your AOV. This is where you'll sell more wine - and as an added bonus, customers perceive they're getting a break.



Hold a Blowout Sale

You can stage a big Christmas blowout sale. Look at what excess inventory you have and then auction it off to your best customers. This is a good push for customers to join the club, recommend a friend, or sign up for the newsletter - in order to qualify for the sale.

Create urgency so that your buyers don't procrastinate. You can countdown until the last day of the sale, or the amount of inventory remaining for purchase to help convince people to buy right away. 

Stage a Makeover

Jazz up your logo for the holidays. Everyone likes seasonal charm. Offering little extras such as gift wrap or a decorative box goes a long way for gift giving. Amazon does a great job of curating wines for the holidays. Who doesn't want Zombie Zin for Halloween?

Stay Current

Use your homepage to feature gift sets, promotions for the upcoming holidays and current offerings - just don't forget to take them down. You don’t want to have Christmas imagery and promotions still on display come January.

Find more resources from this category.

Outshinery Club Wine Directpost Header
You’ve Got A Wine Club. How Do You Take It To The Next Level?

Wine Clubs offer strong recurring revenue which is why 75 percent of wineries have one. Here are some great strategies you can implement to help you achieve wine club success.

Wine Club, Marketing, Tasting Room & Hospitality

Facebook News Feed Changes What It Means For Wineries 751X450
Facebook Newsfeed Armageddon and What It Means For Your Winery

What Facebook's changes mean for your winery and what you should do about it.

Marketing

Dtc Wine Symposium Blog 751X450
5 Takeaways from the DTC Wine Symposium

It was another great year at the DTC Wine Symposium. Here are our team's top 5 takeaways!

Wine Club, Marketing, Ecommerce, Industry News