sort by

Making the Most Comprehensive Digital Wine Marketing Strategy

Sep 17, 2014   |   Joanne Grantz Recommended for:   Marketing
Web Web

In order to expand their business, many wineriesweb.jpg have to think outside of their local regions. In wine growing regions like the Napa Valley, many wineries are competing for traffic into their tasting rooms.   Online wine stores are commonplace for most wineries.   The addition of a digital wine marketing strategy is essential in bringing customers to your site to purchase wine.  A comprehensive strategy requires that multiple channels are used to deliver the best results. 

The basic foundation

There are multiple channels where you can gain influence with the right message and offer, but the first thing you need to establish are the basic structures of your Web presence. The first, as noted by Business 2 Community, is actually having a website that promotes your winery well. It must be well designed and optimized for mobile devices, with content that is compelling and interesting.  Additionally, a blog that discusses wine and what is happening at your winery is a good practice. In a blog, you can announce new releases and events; discuss food pairings and current industry trends. According to blogging network BlogHer, 61 percent of consumers make a purchase based on a blog recommendation.  Having a social media presence is a great method to getting people interested in your winery as well. It allows you to engage with customers about their favorite reds, whites and vintages. Positive reviews from paying customers can also be a great word-of-mouth asset.

Searching and building

To actually expand your reach beyond your contact base is important. Your blog can help you develop your search engine optimization to a great degree by creating original content that gets people's attention and plays favorably to search algorithms. In terms of ad placement, using both Google and Bing can play to distinct advantages, according to marketing expert Sajeel Qureshi. Google plays well based on search results, especially those related to specific phrases and places. Bing is useful simply because it is the default search engine on the widely-used Microsoft Internet Explorer, and not as many businesses advertise on there.

More importantly, though, you should be able to build a fan base of wine lovers that talk with each other as a community, as recommended by OutBrain. There are a few ways of doing this. The most commonly used methods are wine clubs specifically designed to sell wine through subscription. You can also use email and social media to give your customers a sneak peek on new blends, as well as present them chances to provide input on how you're doing as a winery. By creating a direct line between you and the community, you give them the sense that you care about their patronage, which can inspire them to tell their friends about your winery. 

Find more resources from this category.

Winery Website E Book 751X450
5 Reasons You Need A Better Winery Website Design

Without a good winery website design, many potential customers won't even know your brand exists unless they happen upon it at a trade show or it's recommended by a friend. Display your gorgeous vineyard & high-quality product on your website to keep potential customers from moving onto the next one

Marketing, Ecommerce

Proposition 65 Requirements
The Keys to Holiday Promotion Success

Learn how your winery can design and execute a holiday marketing campaign that drives sales.

Marketing, Wine Shipping & Fulfillment, Ecommerce, Tasting Room & Hospitality

Outshinery Holiday Marketing
2018 Holiday Marketing Kit

Prep for the holiday gifting season with this comprehensive marketing kit from our partners at Outshinery

Marketing, Wine Shipping & Fulfillment, Ecommerce

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our privacy policy.