Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or
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VIN65 is now
As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or
We've been talking about the importance of first time visitors to your site. Last week we were doing some analysis for a customer, and as I watched Jason walk through their web statistics, a really interesting statistic jumped out at me.
Most purchases happen on the third visit to this customer’s website. (While we don't have statistics across our customer base, I can tell you that this customer has sizable traffic and a sizable order volume on their site)
Obviously repeat visitors buy more than first time visitors, but I would never have guessed that it took a person three visitors before they made their first purchase.
If the average person doesn't buy until they have visited your site three times, there are a few things that you can consider doing:
You can try and figure out why they don't buy sooner. (Maybe have a first time visitor special, try and increase the level of trust with testimonials, guarantees, etc)
More importantly you can try and find ways for a customer come back to your site. What are you doing to ensure that they come back. (Entice a first time visitor to subscribe to your weekly specials, etc)