Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or
Before you go
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VIN65 is now
As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or
While its obvious that attracting prospects to your website is a key to success... how do you attract more customers?
A successful website will place a strong focus on search engine marketing. For organic search (free search) this means managing content, metatags, marketing urls as well as finding relevant outside sources to link into your site.
Typically search engine marketing also involves some form of pay per click advertising, especially for new websites and business start-ups.
But don't think of search engines as the only way to attract prospects. Stormheok wine from South Africa sent out free wine samples to avid wine bloggers (and ran an extremely successful campaign this way). Being involved in forums, blog posts, social media (such as Facebook), and other online communities are great ways to attract prospects.
Of course there are lots of offline marketing ideas to attract prospects to your website including traditional advertising, soliciting referrals, viral campaigns, etc.