sort by

Keys to Success #3: Attracting Prospects

May 22, 2008   |   Andrew Kamphuis
More Customers More Customers

While its obvious that attracting prospects to your website is a key to success... how do you attract more customers?

A successful website will place a strong focus on search engine marketing. For organic search (free search) this means managing content, metatags, marketing urls as well as finding relevant outside sources to link into your site.

Typically search engine marketing also involves some form of pay per click advertising, especially for new websites and business start-ups.

But don't think of search engines as the only way to attract prospects. Stormheok wine from South Africa sent out free wine samples to avid wine bloggers (and ran an extremely successful campaign this way). Being involved in forums, blog posts, social media (such as Facebook), and other online communities are great ways to attract prospects.

Of course there are lots of offline marketing ideas to attract prospects to your website including traditional advertising, soliciting referrals, viral campaigns, etc.

Find more resources from this category.

Outshinery Wine Directpost Header 2 Preview
Wine Club Mailer Template

Need a template to kick-start your creative juices? Download your free mailer template right now, courtesy of Outshinery.

Wine Club

Outshinery Club Wine Directpost Header
You’ve Got A Wine Club. How Do You Take It To The Next Level?

Wine Clubs offer strong recurring revenue which is why 75 percent of wineries have one. Here are some great strategies you can implement to help you achieve wine club success.

Wine Club, Marketing, Tasting Room & Hospitality

Facebook News Feed Changes What It Means For Wineries 751X450
Facebook Newsfeed Armageddon and What It Means For Your Winery

What Facebook's changes mean for your winery and what you should do about it.