sort by

Keys to Success #3: Attracting Prospects

May 22, 2008   |   Andrew Kamphuis
More Customers More Customers

While its obvious that attracting prospects to your website is a key to success... how do you attract more customers?

A successful website will place a strong focus on search engine marketing. For organic search (free search) this means managing content, metatags, marketing urls as well as finding relevant outside sources to link into your site.

Typically search engine marketing also involves some form of pay per click advertising, especially for new websites and business start-ups.

But don't think of search engines as the only way to attract prospects. Stormheok wine from South Africa sent out free wine samples to avid wine bloggers (and ran an extremely successful campaign this way). Being involved in forums, blog posts, social media (such as Facebook), and other online communities are great ways to attract prospects.

Of course there are lots of offline marketing ideas to attract prospects to your website including traditional advertising, soliciting referrals, viral campaigns, etc.

Find more resources from this category.

Marketing Bootcamp
Email Acquisition Best Practices

Our partner Premier Cellar shares actionable tips to grow your winery's email list plus a free Success Map!


Cannabis Wine California Webinar 751X450
Webinar: Cannabis & the Wine Industry in California

Get the latest on cannabis cultivation licensing and regulations in California from CannaBusiness Law.

Industry News

Tasting Room E Book 751X450
10 Ways to Improve Your Tasting Room

Optimize your hospitality experience with our free eBook featuring top tips from tasting room pros.

Tasting Room & Hospitality