Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or
Before you go
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VIN65 is now
As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or
The second key to having a success website is having a content management system. Not just any content management system, and not just to manage content, but to manage your e-store, inventory, customers, prospects, and your entire website and e-business.
A content management system (CMS) needs to be intuitive. The website administrator should be able to easily create and edit pages, products, prices, create promos, coupons, send out mass mail, etc.
The goal of the CMS is to manage content without having to learn a complex database, architecture, or computer system. It should assist you in managing your website and e-business rather than dictate how to run it.
A modern system will have open API’s to integrate with your POS system, your shipping partner and/or fulfillment house, your merchant system, and possibly other integration points. (The CMS shouldn’t dictate which vendors to use, but rather allow for integration to be plugged in).
It should have a great reporting system for sales reports, user analytics, customer reports, etc. It should have modern tools such as the ability to create blogs, photo galleries, event calendars, user ratings, etc (or at least allow for these tools to be placed into content). It should allow for total control of your e-commerce and of your customers. It should allow you to easily gain access to your data and import and export customers, products, etc. It should allow for plug-ins and customized features.
The bottom line is to have a successful website, you need a CMS that is empowering, not prohibiting.