sort by

Is Hidden Shipping Costs creating Ecommerce Frustrations

Dec 09, 2008   |   Andrew Kamphuis Recommended for:   Marketing, Ecommerce, Tasting Room & Hospitality
Shipping20 Costs20Creating20 Ecommerce20 Frustrations Shipping20 Costs20Creating20 Ecommerce20 Frustrations

Buying wine can be a frustrating experience. High shipping costs, inventory, compliance and other regulations can lead to a bad experience.

A customer who faces a bad experience will first blame the website for bad experiences (he doesn't blame Fed Ex for high shipping costs, and he doesn't blame the government for compliance regulations)Shipping Costs creating Ecommerce Frustrations.jpg

The quickest way to ease some of those frustrations is to be right up front with customers. At the cart level (or even on the product page) show your customers their shipping costs, let the customer know if the product is in stock, and let the customer know if you can ship to his state or province.

Hiding crucial information until the checkout, or worse yet, notifying a customer via email after they have placed an order for some of these crucial items creates a bad experience and will only reflect badly on you.

Find more resources from this category.

Outshinery Club Wine Directpost Header
You’ve Got A Wine Club. How Do You Take It To The Next Level?

Wine Clubs offer strong recurring revenue which is why 75 percent of wineries have one. Here are some great strategies you can implement to help you achieve wine club success.

Wine Club, Marketing, Tasting Room & Hospitality

Facebook News Feed Changes What It Means For Wineries 751X450
Facebook Newsfeed Armageddon and What It Means For Your Winery

What Facebook's changes mean for your winery and what you should do about it.

Marketing

Dtc Wine Symposium Blog 751X450
5 Takeaways from the DTC Wine Symposium

It was another great year at the DTC Wine Symposium. Here are our team's top 5 takeaways!

Wine Club, Marketing, Ecommerce, Industry News