Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or
Before you go
Download our free ebook, Break Into the Top 20% of Wineries.
Informed by our own proprietary data from over 1,500 wineries, our popular ebook takes a close look at the wine industry’s most effective direct-to-consumer sales operations and provides actionable advice for every winery—because we believe all wineries deserve to know how today’s consumers think and how to maximize their potential.
VIN65 is now
As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or
I spoke about shipping incentives at the Napa Roadshow last week. Offering them is one way the top 20% of wineries selling DTC get to be in the top 20%. If you're still not convinced, here's more information.
In today's online retail environment, shipping incentives are absolutely necessary. In fact, the 2015 UPS Online Shopping survey of 5,000 U.S. consumers and conducted with comScore showed free shipping remains the most important option during checkout for 77 percent of online shoppers. Additionally, 60 percent of online shoppers have added items to their cart to qualify for free shipping.
A priority for wineries Reduced or shipping included is no longer considered a "perk" by consumers. As outlined in our white paper, "Shipping Incentives: How to Offer Them Without Breaking the Bank," there are three reasons why wineries should prioritize offering shipping incentives:
Customers expect them: The UPS Online Shopping Study is evidence of this fact.
Shipping incentives reduce shopping cart abandonment: As cited in our white paper, the UPS and comScore report, "Pulse of the Online Shopper," showed shipping costs are the primary reason for shopping cart abandonment.
Shipping incentives drive increased sales: Our white paper draws on data from a recent study by Consumer Research Intelligence Partners, which found Amazon Prime members spend 2.4 times more than they would have spent without Amazon Prime benefits, which offer free shipping.
How to implement shipping incentives Shipping incentives can have a positive impact on the wine industry in particular, and our white paper reveals valuable data that speaks to this point. However, reducing shipping costs can be difficult for wineries, since these businesses are not legally permitted to ship wine for free. Wineries can increase online wine sales by employing the following strategies to offer shipping incentives to their guests:
Offer shipping incentives that are activated once the shopper reaches a minimum price threshold
Implement a flat rate shipping
Include shipping on all club member purchases
Create an annual membership program
Move products closer to the consumer to reduce shipping costs
Shipping as customer engagement Shipping incentives offer a unique opportunity for wineries to provide a great experience to their customers. Consider reaching out to regular customers and offering them the benefits of wine club membership that can include shipping incentives.