Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or
Before you go
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VIN65 is now
As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or
Improving Customer Experience Part 1: The Modal Cart
Have you ever really thought about the 'Add to Cart' function on your ecommerce site? In a typical experience (and this is true on sites we build), you are in the store, you look at an item, you click 'add to cart' and you are taken away from the product you are looking at and redirected to a completely different area of the website where you focus on the items in your cart.
Imagine if the offline world behaved the same way. You walk through the grocery store, picked up an item, looked at it, and then when you added it to your shopping cart you are whisked away to a different part of the store and all you can see are the items in your cart.
One of the big ways to improve a user experience on the web is to not take users out of the context they are in. In a site we launched last week, Twisted Oak does this 'Add to Cart' experience well. If you are on a product list page and click 'Add to Cart' (or Add To Sack in this case), you stay on the same product list page and a little 'modal' cart drops in to let you know the item was added. If you are on a product drilldown page, and click 'Add to Cart', the same modal effect. The user is never whisked away to another part of the site.
From a user perspective this "modal cart" becomes more like the real world shopping experience where you add something to your cart, and continue down the same isle.